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After pouring your heart and effort into launching and refining your product catalog, the next crucial step is getting your products seen by the right shoppers. Thankfully, there are a lot of creative product promotion ideas you can try to grab attention and drive conversions.
With a strategic product promotion plan, you can boost visibility, build interest, and convert curious buyers into shoppers. Bookmark this guide, for we will walk you through the most effective ways to promote your products online. What’s more, we’ll introduce you to tools that make implementing these strategies easier in WooCommerce.
Let’s get started!
What Is Product Promotion?
Product promotion includes all the marketing strategies you use to get your products seen by your target market. It aims to capture attention, build awareness, and eventually, encourage a purchase.
Depending on your business type and current goals, this can take many forms, including:
- Offering discounts or bundle deals
- Running ads on social media or search engines
- Sending promotional emails to your subscribers
- Optimizing product feeds for Google Shopping and marketplaces
The best product promotion strategies use a mix and match of platforms and tactics to create multiple touchpoints with customers. In fact, most of the WooCommerce store owners we work with embrace multi-channel selling to maximize product visibility and reach shoppers where they’re already browsing.
Creative Product Promotion Ideas To Drive Sales
1. Offer time-sensitive discounts
Time-sensitive discounts work well because they create a sense of urgency. When shoppers know they have a short time window to grab a deal, they’re more likely to take action. This strategy is especially effective when you want to spotlight a certain product or collection.
For example, you can run a 48-hour flash sale for a specific product category only. Aside from generating buzz, it’s a great way to encourage customers to explore your product catalog and try something they haven’t bought before. You’ll notice many leading beauty and fashion brands use this approach to keep customers excited and engaged.
If you’re using a plugin like Advanced Coupons, setting product-specific discounts is incredibly simple on WooCommerce. This powerful plugin extends the default coupon features of WooCommerce, letting you create discounts that apply only to certain products or categories. Likewise, it lets you easily schedule coupons, enable auto-apply, stack promotions together, and so much more.
2. Launch BOGO offers
Buy-One-Get-One (BOGO) deals are one of the most effective product promotion ideas because they give shoppers immediate added value. By offering an additional item for free (or at a discounted price), it’s easier for customers to say yes to the purchase. Even better, you can tailor this offer based on your product goals.
For instance, you might run:
- Buy One, Get One Free to move excess inventory
- Buy One, Get One 50% Off to increase average order value
- Buy X, Get Y Free to introduce new or complementary products
Most WooCommerce store owners we’ve worked with use BOGO offers to clear out seasonal stock or encourage multi-item orders. They’re also great for boosting average order values.
3. Set up product feeds for multiple sales channels
This is one of the most underrated product promotion ideas: use product feeds to showcase your product listings across different sales channels.
Product feeds send your store’s product data (such as names, prices, images, and availability) to major shopping platforms like Google Shopping, Bing, Facebook, Instagram, and comparison shopping engines. Listing your products on these platforms can dramatically boost product visibility, as customers are already browsing on those platforms with high purchase intent.
It’s also simple to set up and manage with tools like AdTribes. Our plugin lets you easily generate product feeds tailored to different channels and manage them directly on your WooCommerce dashboard. For optimal performance, you can:
- Create separate feeds per channel
- Filter which products to include
- Add dynamic rules (e.g., exclude out-of-stock items)
- Automatically sync product updates so your listings are always accurate
Ready to create your first product feed? Check out our complete guide: “How To Create A Custom Product Feed For WooCommerce.”
4. Roll out introductory deals for new products
Some customers are curious about new items, but reluctant to pay full price for something they’ve never used before. Running introductory offers is an excellent strategy to reduce this initial buyer hesitation when launching a new product or collection. You can easily tailor this strategy based on your goals and what works well for your audience.
For instance, you can:
- Offer a limited-time 10% off for the first week of release
- Run a “first 100 customers” promotion with a special bonus item
- Bundle the new product with a popular bestseller at a discounted rate
- Provide free shipping exclusively for new releases
🎯 POWER TIP: If you’re running a loyalty program, consider offering bonus points for purchasing new products. This will encourage loyal customers to explore your product line and strengthen their engagement with your brand. In WooCommerce, you can easily set this up with tools like WooCommerce Loyalty Program.
5. Use email marketing to spotlight products
Email remains one of the most effective channels for marketing, boasting an impressive average ROI of $36 for every $1 spent! Unlike other platforms that rely on algorithms, email gives you a direct way to reach out to shoppers already familiar with your brand (subscribers).
Here are just a few ways you can spotlight your products in email campaigns:
- Send a campaign introducing new arrivals or collections
- Highlight best-selling products to build trust
- Curate product suggestions around holidays, special events, or seasonal needs
- Personalize campaigns based on past purchases or browsing behavior
Check out how Apple spotlights its latest product launches through sleek, product-focused emails:
Their email content highlights multiple new items, including the iPhone 17 Pro and the new iPhone Air. They also build anticipation before the official release by sending teaser emails that generate buzz.
6. Create SEO-optimized product pages
Product pages impact both the customer buying experience and your overall visibility. According to industry insights, 30% of customers abandon shopping carts due to poor product descriptions. That’s a huge missed opportunity. By optimizing these product pages, you can guide shoppers towards making a purchase and increase your chances of appearing in relevant search results.
Here are some key tips to remember:
- Use descriptive, keyword-rich product titles that reflect how customers search
- Write complete product descriptions that include benefits, use cases, and relevant keywords
- Optimize images by adding alt text and compressing file sizes for faster load times
- Include product reviews for social proof and fresh, user-generated content
- Add internal links to related products or categories
🎯 POWER TIP: Save time by using AI tools like StoreAgent. With StoreAgent Content, you can easily generate SEO-optimized product descriptions that are aligned with your brand voice. It also features StoreAgent Chat, a smart AI assistant trained on your store’s data—perfect for answering customer questions or providing personalized product recommendations.
7. Add product-specific popups
Wrapping up our list of product promotion ideas is another tactic often overlooked: use popups to spotlight your products.
The key here is timing and relevance: make sure they’re tailored based on what a customer is viewing, what’s in their cart, or how long they’ve been on a page.
For example, if a customer adds something to their cart, you can trigger a popup offering free shipping if they check out within the next 10 minutes. This can work because it adds value and rewards customers for taking action quickly.
Tools like OptinMonster allow you to easily customize website popups and banners in WooCommerce without touching code. With this plugin, you can:
- Set specific display rules so pop-ups only appear on certain product pages
- Add timers or urgency text to create a sense of FOMO
- A/B test different formats to see which performs best
Frequently Asked Questions
What is an example of a product promotion?
A common example of a product promotion is offering a limited-time discount or perk for a specific item. For example, you might run a special 10% off for newly launched items, or provide free shipping only for a specific product category to encourage customers to explore that collection.
What are ways to promote your products?
Some of the most common product promotion ideas include sending email campaigns, using product feeds to list your items on sales platforms, offering product discounts, and launching BOGO offers. The best strategies are the ones that align with your product goals and meet your customers where they already are.
What is the most effective type of promotion?
Targeted, personalized, and time-sensitive promotions tend to perform well because they give customers a clear reason to act now. Some examples include cart-based popups, personalized email offers, or limited-time discounts.
Wrapping Up
Getting your products seen by the right shoppers doesn’t have to be complicated. With the right strategies and tools, you can boost product visibility and encourage orders even without a massive marketing budget.
In this guide, we walked you through actionable product promotion ideas you can try today:
- Offer time-sensitive discounts
- Launch BOGO offers
- Set up product feeds for multiple sales channels
- Roll out introductory deals for new products
- Use email marketing to spotlight products
- Create SEO-optimized product pages
- Add product-specific pop-ups
New to product feeds? Tools like AdTribes make feed setup and management easier, so you can get your products in front of more shoppers through platforms like Google Shopping, Facebook, and Instagram.
We hope this article helped you out! We’re happy to help if you have any questions. 😊
