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AI has completely transformed how people shop and discover products online. Millions of customers now turn to AI tools like ChatGPT to research future purchases and compare options. This presents a huge opportunity for ecommerce store owners! If you want to help ChatGPT discover your products, you’re in the right place.
In this introductory guide, we’ll walk you through actionable tips to help boost your visibility in ChatGPT queries. You’ll learn what ChatGPT product discovery is, why it matters, and the steps you can take to stay ahead. Here’s a quick summary of what we cover:
What Is ChatGPT Product Discovery?
ChatGPT product discovery is all about making your products visible in ChatGPT responses when customers ask for product recommendations, comparisons, and shopping advice.
Here’s how it works:
When a user asks ChatGPT something like “What is the best eco-friendly yoga mat for working out at home?”, the AI model pulls relevant information from its training data, live product feeds, public databases, and accessible website content. If your product information is optimized and accessible, there’s a higher chance that ChatGPT can find and mention it.
Why this matters for your store
As of 2025, ChatGPT has over 700 million weekly users who rely on the AI tool to research and get quick answers for everyday shopping decisions. It’s becoming a go-to resource for shopping advice, especially for customers early in their buying journey.
In fact, a recent survey by Adobe revealed that 36% of respondents discovered a new product or brand through ChatGPT. There’s no better time than now to capitalize on this visibility boost and optimize your store.
By doing so, you can:
- Reach high-intent buyers early in the shopping journey: People use ChatGPT to research and plan before they ever land on a store. Showing up early gives you an edge.
- Future-proof your store: AI-driven platforms are becoming an important part of the customer journey, helping people make better purchase decisions. Leveraging them now will help you stay competitive as the technology continues to evolve.
- Unlock new traffic sources: ChatGPT product discovery helps you drive awareness, site visits, and even more sales through AI-powered recommendations.
How To Help ChatGPT Discover Your Products
To help ChatGPT discover your products, you’ll need to optimize your product data to make it easier for AI to access, understand, and summarize. Below, we’ll walk you through proven strategies to help you do just that.
1. Create an OpenAI product feed
One of the most effective ways to get your products mentioned by ChatGPT is by creating an OpenAI product feed.
An OpenAI product feed is a data file that contains information about your products, including their titles, descriptions, prices, availability, and more. It’s specifically formatted to support ChatGPT product discovery. By formatting and submitting your product data in an OpenAI-friendly format, you make it easier for ChatGPT to:
- Include your products in user queries
- Match your items with relevant keywords and questions
- Recognize your products in context
If you’re running a WooCommerce store, you can easily set up an OpenAI product feed using AdTribes. Check out our full tutorial on creating an OpenAI product feed here.
2. Make your website crawlable by ChatGPT
ChatGPT relies on high-quality data it can access when generating relevant product suggestions—that includes your website content. To help ChatGPT discover your products, your website must be crawlable. This ensures that ChatGPT can actually access and read your content, increasing your chances of being mentioned in recommendations.
The first thing to do is check your robots.txt file, which controls which bots are allowed to crawl your site. Make sure you’re not accidentally blocking AI-related crawlers or major search bots.
💡OpenAI uses an official crawler called OAI-SearchBot to access publicly available website content. You can add this to your robots.txt file to make your product pages available for ChatGPT:
User-agent: OAI-SearchBot
Allow: /Here are a few more tips that can help make your website easier to crawl for AI models:
- Use descriptive URLs: Instead of going for something generic like /product?id=12345, use structured URLs like /products/eco-friendly-yoga-mat. This makes it easier for AI tools like ChatGPT to understand the context of your page.
- Add relevant internal links to product pages and category pages: Linking related product content together helps bots navigate your website more easily.
- Avoid gated product content: Make sure your product descriptions, prices, or shipping details are accessible.
3. Optimize your product descriptions with natural language
ChatGPT and other AI models process content differently from traditional search engines. Instead of relying solely on keywords, they’re trained to understand and respond in a conversational, human-like language. If your product content is stuffed with keywords or overly technical, it may be harder for ChatGPT to match them with real-life queries.
Here are some key tips to help with this:
- Use complete sentences that clearly explain benefits: Write descriptions like you’re explaining the product to a real person. Include details about who it’s for and the benefits it offers.
- Include common use cases: Add context like “great for home workouts,” or “thoughtful gifts for busy moms.” These phrases match how potential buyers ask ChatGPT for product recommendations.
- Answer potential customer questions: Anticipate and answer common product questions, such as use cases, compatibility, materials, etc. This extra information gives AI models more context and helps them understand product relevance.
🎯 POWER TIP: Most WooCommerce store owners we work with use AI-powered tools like StoreAgent to quickly generate optimized product descriptions. This is especially useful if you’re managing a huge product catalog.
4. Use structured data to improve AI understanding
Product structured data (or schema markup) is code added to your website that gives search engines and AI tools like ChatGPT more information about your products. Examples include your product name, description, price, availability, and more. With additional product information available, it becomes easier for ChatGPT to:
- Understand your product
- Identify pricing and availability details
- Match user questions with product attributes
- Display accurate product information in AI-powered answers
If you’re using WooCommerce, you can easily add product schema using plugins like AIOSEO. Check out the example below:
To check if your schema is working properly, you can use tools like Google’s Rich Results or Schema.org Validator.
5. Encourage reviews and customer testimonials
When shoppers leave reviews, they create valuable user-generated content that helps AI models understand your product better. Reviews reflect the sentiment of real buyers–what they love about your product, how they use it, and what problems it solves. They give ChatGPT more context, which increases your chances of being recommended when users ask for something related.
Here are some actionable tips to encourage more reviews in your ecommerce store:
- Offer a small incentive: Consider offering a small discount, freebie, or loyalty points in exchange for reviews.
- Send post-purchase review requests: Set up email automations to encourage customers to leave a review a few days after buying from your store.
- Highlight customer reviews on product pages: This shows customers that you value their feedback, which encourages others to share their reviews as well.
6. Keep product data updated across all channels
To help ChatGPT discover your products, keep your product data fresh and accurate across all platforms.
Inconsistent product information (like incorrect product pricing or stock levels) can confuse AI tools and reduce the chances of your products being mentioned in responses. It can also hurt your brand reputation, especially if customers receive different information on the channels they found your store.
Automation can help here. If you’re creating product feeds using AdTribes, you can set custom refresh intervals to make sure your product listings are accurately updated across all channels you sell on.
It’s also important to regularly audit your product pages. Ensure that specs, variants, and offers are all up-to-date.
Frequently Asked Questions
What is an OpenAI product feed and how does it work?
An OpenAI product feed is a structured data file that contains your store’s product information, including titles, descriptions, prices, availability, and more. It’s formatted specifically to be easily understood by AI models like ChatGPT. Creating and submitting an OpenAI product feed can help ChatGPT recommend your products to related user questions.
If you’re a WooCommerce store owner, you can use AdTribes to easily create and manage an OpenAI product feed.
How to get ChatGPT to recommend your brand?
To help ChatGPT discover your products, make sure that your product data is accessible, well-structured, and written in natural language. Optimize product descriptions using natural, conversational language, add product schema data, and encourage customer reviews to help AI understand how your products are used in real life. It’s also important to keep your product data updated across all sales channels.
Is ChatGPT replacing traditional search engines for product discovery?
Not exactly. AI models like ChatGPT are becoming an additional tool for research, product discovery, and comparison, not a replacement for traditional search engines. Optimizing for ChatGPT product discovery gives you more chances to reach customers earlier in the buying process, which can boost your brand’s visibility and give your store a competitive edge.
Wrapping Up
There’s no denying the impact of AI in the ecommerce industry. With more customers using AI models like ChatGPT to research, compare products, and discover new brands, store owners must adapt to be discoverable. In this guide, we’ve laid out key strategies to help ChatGPT discover your products:
- Create an OpenAI product feed
- Make your website crawlable by ChatGPT
- Optimize your product descriptions with natural language
- Use structured data to improve AI understanding
- Encourage reviews and customer testimonials
- Keep product data updated across all channels
Starting doesn’t have to be complicated. You can use plugins like AdTribes to easily create an OpenAI product feed using a simple, ready-to-use template.
We hope this article helped! Let us know if you have any questions. 😊
