Running an online gourmet store isn’t just about tracking down rare ingredients. It’s about getting global flavors in front of the right people, so they can actually find them, buy them, and enjoy something different.
And that’s exactly the challenge Gomé faced as their store grew. Based in Denmark, they built a shop around global flavors and local delivery, bringing the world’s best foods straight to Danish kitchens. But as their catalog expanded and they started selling across different channels, managing product listings started to eat up too much time.
That’s when they turned to AdTribes.
In this case study, we’ll look at how Gomé uses AdTribes to keep their product feeds clean, their listings sharp, and their team focused on what they love most: great food.
I. Gomé: Gourmet Without Borders
Gomé was born from a simple idea: people should be able to taste the world without leaving home. The founders loved rare, hard-to-find foods and wanted to make them easier to find in Denmark. The online gourmet store also aimed to spark curiosity and help people discover new flavors to enjoy at home.
[We have] a passion for unique gourmet products and the desire to make hard-to-find international flavors easily accessible to fellow connoisseurs.
– Thomas Tuck, Owner of Gomé
Today, Gomé delivers items like cheeses, spices, and other hard-to-find foods from around the world. The selection reflects what their customers are asking for and what isn’t easy to find in Denmark.
Some shoppers want specific ingredients. Others are just curious. If something isn’t listed, Gomé takes requests and does their best to track it down.
We specialize in importing exclusive gourmet items, offer truly personalized customer service, and focus on providing unique, high-quality products with excellent care. Think “Gomé: Your world of flavor, delivered.”
– Thomas Tuck, Owner of Gomé
Their website adds: “Our goal is to become a well-known service that meets the needs of gourmets, as well as introduce new trends in food and drink through our wide selection.”
To keep things simple, Gomé collects products from different countries and ships everything together. This helps lower shipping costs, especially for long-distance orders.
II. The Challenge Of Managing Gourmet Products At Scale
As Gomé grew, so did their product list. They added new items regularly: cured meats, sauces, cheeses, and spices. Each one had its own details, prices, and delivery options.
That’s a lot to manage, especially across multiple platforms. From their main site to other sales channels, everything had to stay accurate.
The team behind Gomé is small, with each member wearing many hats and juggling various tasks. Time spent editing product listings meant less time for service, sourcing, or packing orders.
Manual updates became a daily chore. “Managing diverse product data across channels was a major time sink and error source,” said Thomas.
One wrong price or delivery option could confuse a shopper and lose a sale.
It wasn’t about having thousands of items. It was about making sure every product detail was right. For this reason, Gomé needed a better way to manage it all without losing focus on quality.
This is where AdTribes comes in.
III. How AdTribes Helps Gomé Focus On Global Flavors
“[The Gomé team discovered AdTribes] through industry research and recommendations when we were searching for a robust solution to our product feed management challenges,” said Thomas.
AdTribes is a WooCommerce plugin that simplifies the creation and management of product feeds.
But what, exactly, are product feeds? Let’s explore Gomé’s story further to find out!
1. Easy setup and strong support
Installing AdTribes didn’t take long. “[It was] surprisingly smooth and much quicker than anticipated,” said Thomas.
Support was solid, too. “Excellent support from their team [helped] to get us up and running efficiently,” Thomas added.
The convenient setup helped them get started quickly and enjoy the benefits of product feeds.
Which brings us to…
2. More reach with less effort
Gomé doesn’t just sell on one platform. They also display their products on popular sales channels.
We use AdTribes for Google Shopping, Facebook, and Instagram. It allows us to efficiently manage and optimize our listings across these key channels to reach our target audience effectively.
– Thomas Tuck, Owner of Gomé
To make this happen, they use product feeds.
A product feed is a file that shares essential product details—such as name, price, description, and more—with sales channels. Basically, this lets an ecommerce store like Gomé showcase its items on various platforms, like Google and Meta.
The result? Gomé’s items appear where people are already searching for them. Whether it’s a Google query or someone scrolling Instagram, the right product shows up.
Thus, more shoppers see their products, which boosts their chances of bringing more people to the store, potentially improving their sales.
3. Automated product feeds, less manual work
Without product feeds, showcasing your products on multiple platforms is a long and tedious process. After all, you have to log in to each platform and copy-paste product details one by one. This isn’t only time-consuming but also prone to errors.
With AdTribes, Gomé now creates product feeds that pull info directly and automatically from WooCommerce, drastically reducing the workload.
Furthermore, updates happen automatically. Product feeds stay synced with the main WooCommerce store, so when something changes in one store (like a price increase or change in stock status), it’s updated on every connected platform.
No need to retype names or update the same description in five different places—automated syncing handles those changes, saving time and keeping product data accurate.
As a result of the convenience and efficiency that product feeds offer, the Gomé team enjoys more time for what really matters: finding rare gourmet goods and helping customers. Now they can stay focused on flavor, tracking down unique items, keeping standards high, and growing their store.
AdTribes automated our product feeds, ensuring accuracy, consistency, and freeing up our team.
– Thomas Tuck, Owner of Gomé
4. Precise product data for niche markets
Gomé doesn’t just sell food. They source hard-to-find gourmet items from small producers across Europe. Each product has its own story, shelf life, and shipping rule.
That means listings must be accurate. One wrong price or missing ingredient detail can cause problems.
With AdTribes’ customizable filters and rules, Gomé fine-tunes each product feed, allowing them to control what product details appear—like ingredients, origin, or pack size—on every platform.
Basically, this helps match products with the right shoppers. The store can target the correct audience by providing detailed product data.
[We’ve seen] the profound impact that highly detailed and optimized product data in our feeds has on reaching and converting niche gourmet audiences. Little details matter immensely.
– Thomas Tuck, Owner of Gomé
Even the small items get attention, receiving the care they deserve. This kind of precision builds trust, especially when you’re serving a picky, ingredient-conscious crowd.
IV. What’s Next For Gomé’s Online Gourmet Store
According to Thomas, Gomé has seen “significant time savings in managing listings, noticeable increases in sales and conversion rates, and far fewer data errors across our platforms.”
This success has only strengthened their drive to grow. Gomé has big plans for the future. They’re expanding their catalog and exploring new markets.
But they don’t want to feel like just another store. Their focus is still on thoughtful curation and products that don’t feel mass-produced.
“We plan to expand our unique product range and potentially reach new markets,” said Thomas. “AdTribes is crucial for this, providing the scalable and flexible product data management needed to support our growth seamlessly.”
With smart product feeds doing the work, they can add new items without slowing down. It’s like upgrading the engine without changing the ride.
If you want to save time, improve your product visibility, and scale your e-commerce advertising effectively, AdTribes is a fantastic tool. Highly recommended.
– Thomas Tuck, Owner of Gomé
As Gomé grows, their product data setup grows with them. That’s what keeps everything manageable while the brand stays personal.
Conclusion
Gomé started with a simple mission: to bring global flavors to local tables through their online gourmet store. That vision hasn’t changed, but the scale has. With AdTribes handling the behind-the-scenes work of managing product feeds, Gomé has more time to focus on what they do best: finding rare foods, keeping quality high, and listening to their customers.
As they continue to grow, they’re staying true to their roots. Each product is still thoughtfully chosen, and each listing still reflects the care that defines their brand. With the right tools in place, Gomé is ready to reach more people, explore new markets, and keep surprising Denmark with the best tastes the world has to offer.
In summary, this case study explored Gomé’s story:
- Gomé: gourmet without borders
- The challenge of managing gourmet products at scale
- How AdTribes helps Gomé focus on global flavors
- What’s next for Gomé’s online gourmet store
Whether you’re launching a new store or scaling an existing one, AdTribes helps simplify product feed management so you can reach more customers with less effort.
Special thanks to Thomas Tuck, Owner of Gomé, for sharing their story with us. His insights are a great resource for store owners looking to improve their product feeds and grow across different sales channels.
Product and lifestyle images used in this article are courtesy of Gomé (gomé.dk). Additional images created by AdTribes.
