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TikTok is one of the most powerful and fastest-growing marketing platforms for ecommerce stores. With over 1 billion active users worldwide, it’s the perfect avenue to boost your brand and product reach. If you’re wondering how to get started, we’ve got you covered with easy, practical TikTok marketing tips that work.
In this guide, we’ll walk you through actionable tips to help you create engaging content and grow your audience on TikTok. We’ll also show you how product feeds can help maximize your store’s visibility, especially if you’re selling on multiple channels.
Exciting, right? Let’s dive right in!
- What Is TikTok Marketing?
- 6 TikTok Marketing Tips To Grow Your Brand
- Power Your TikTok Marketing Strategy With Product Feeds
- Frequently Asked Questions
What Is TikTok Marketing?
TikTok marketing is a strategy that uses TikTok to promote your business, products, or services, typically through short-form video content. Depending on your brand and audience, this can include:
- Creating trending videos that use popular challenges or sounds
- Uploading behind-the-scenes clips
- Sharing product tutorials or demos
- Running TikTok ads to boost visibility
- Posting customer testimonials
The TikTok algorithm favors entertaining, educational, and relatable content. That means even brand-new sellers have a chance to go viral, build a following, and drive traffic to their stores, as long as they create content that’s authentic and resonates with their viewers.
The platform also offers a golden opportunity to reach a highly engaged audience and build stronger customer relationships through relatable content. According to industry insights, 3 out of 5 TikTok users follow a brand for reasons related to belonging and connection, such as being part of a brand’s community.
With the right strategy, WooCommerce sellers can use TikTok not only to get seen but to foster lasting trust with their audience. That said, let’s dive into actionable tips next!
6 TikTok Marketing Tips To Grow Your Brand
1. Add value with educational or how-to content
Customers don’t come to TikTok just for entertainment—they use it for product research, insights, and tutorials too. In fact, 22% of TikTok users research products on the platform before turning to other search methods. This makes TikTok an ideal place to share helpful, value-driven content that showcases your products.
Simple examples include:
- Demonstrating how to use your product in everyday life
- Sharing quick “how-to” clips that solve a common problem
- Offering tips related to your niche (e.g., styling advice if you sell fashion, recipe ideas if you sell food products)
Instead of being salesy, focus on answering questions and solving problems that your target market is already facing. Beauty brands, for instance, can share skincare tips, helpful beauty routines, or explain how to prevent common issues like dryness or breakouts.
When shoppers see your brand as a trusted resource, they’re more likely to follow you, engage with your content, and eventually purchase from your WooCommerce store.
2. Engage with comments and stitch relevant videos
One of the most effective TikTok marketing tips is engaging with your audience through comments and video replies. At its core, TikTok is a social platform that rewards interaction: the more comments and engagement your videos get, the better they perform.
You can reply to your brand’s TikTok video comments to answer questions or add context. Even better, film a video reply with TikTok’s reply-with-video feature! This lets you create a new video response that shows up as fresh content. It’s perfect for answering product FAQs, clarifying how a product works, or offering extra tips.
Another effective engagement tactic is stitching relevant videos from creators in your niche. This TikTok feature allows you to add your take on existing posts. It’s a simple way to join conversations, offer expert insights, or demonstrate how your products can solve the problem shown in the original video.
Check out this example from Scrub Daddy. The brand stitched a creator’s video requesting a smaller sponge and turned it into a funny PSA-style response, showing that they already had “Scrub Babies” for smaller hands. It’s a clever mix of humor and product education:
3. Create series-based content to keep viewers coming back
Since we’re talking about high-performing content, we can’t skip this tip: creating a mini-content series for your brand. A content series is a sequence of short videos that follow a common theme, narrative, or format.
This kind of content builds momentum, creates anticipation, and improves audience watch time. When shoppers see a part of a series that piques their attention, they’re more likely to binge-watch other parts of that series to catch up. It’s an effective way to build engagement and tell the algorithm that your content is valuable and worth promoting to viewers.
Depending on your niche and product line, you can build a series around:
- Customer questions answered in a series
- Behind-the-scenes production or packaging
- Before-and-after transformations
- How-to-use tutorials (one feature or benefit per part)
- Niche-specific tips (e.g., skincare routines, recipe ideas, styling advice)
💡POWER TIP: To help your audience follow along, use clear and consistent formats. Use the same captions, intro phrases, numbered parts (e.g., “Part 1/5”), or branded thumbnails.
4. Jump on relevant trends
Trends move fast on TikTok, and it’s what makes the platform so dynamic and engaging. Joining the right trends at the perfect moment can give your brand a visibility boost. However, what matters here is relevance, not just speed. You don’t have to jump on every viral trend. Instead, focus on the ones that align with your brand, products, or audience interests.
Here’s what “trending” might include on TikTok:
- Popular sounds (music or voiceovers)
- Hashtag challenges
- Video formats or filters
- Memes or viral skits
- Current events or seasonal topics
Don’t be afraid to get creative and put your own spin on the trend! For example, Fenty Beauty is known for jumping on audio trends while showing swatches, tutorials, or quick transformations using their products. They even added a dedicated “As Seen On TikTok” section on their website to showcase products that have gone viral on the platform.
5. Collaborate with micro-influencers in your niche
Influencer marketing is a powerful way to increase your reach and build credibility, and you don’t even need to partner with mega creators to drive results. In fact, the average engagement rate of micro-influencers (creators with 10k–100k followers) on TikTok is 17.96%, compared to just 4.96% for mega-influencers.
These creators typically enjoy higher engagement rates because they’ve built a loyal community that shares similar interests. Their product recommendations feel genuine and trustworthy, making their endorsements more persuasive. A strategic feature from a micro-influencer can help get your products seen and bring in new sales, making it one of the most effective TikTok marketing tips you can apply.
Here’s a simple approach to apply this strategy:
- Look for influencers whose content style and audience align with your brand
- Reach out with a personalized message and a clear value exchange (free products, affiliate codes, etc.)
- Give them creative freedom to promote your products. TikTok audiences value authenticity over polish
- Encourage them to show how your product fits naturally into their daily life
6. Track performance with TikTok analytics
You’ve likely heard this line many times: you can’t improve what you don’t measure. It rings true, especially when it comes to marketing on social media platforms like TikTok.
Thankfully, TikTok’s built-in analytics dashboard gives you access to powerful insights (available to Creator and Business accounts) to guide your content strategy. These include:
- Video views and average watch time
- Audience demographics (age, gender, location)
- Follower growth over time
- Engagement metrics (likes, shares, comments)
- Trending videos and top-performing content
Monitoring these insights can help you plan for your future content. Let’s say you find out that your how-to videos consistently perform better than your product showcases. You can choose to double down on that format or build a content series around it!
Power Your TikTok Marketing Strategy With Product Feeds
Creating engaging content is just one aspect of your TikTok marketing strategy. To encourage action, you’ll want to make sure your products are discoverable and easy to buy once they’re ready to place that order. That’s where product feeds can help!
Product feeds automatically sync your WooCommerce product data (such as titles, prices, and images) to popular shopping platforms like TikTok, Google Shopping, or Facebook. Tools like AdTribes make it easy for you to create and manage these product feeds for boosted reach and product visibility.
With AdTribes, you can:
- Generate a product feed from your WooCommerce store in just a few clicks
- Optimize your product data with filters, rules, and customization options
- Sync your feed with multiple channels, including TikTok, Meta, Google, and more
- Save hours of manual work while keeping your product info fresh and accurate
Interested to learn more about how you can use product feeds to power your TikTok marketing? Check out our complete guide: “TikTok WooCommerce + Product Feeds: How To Connect Your Store And Sell More.”
Frequently Asked Questions
How effective is marketing on TikTok?
TikTok is one of the most effective marketing platforms today, with over 1 billion active users. According to industry insights, 33% of TikTok users purchase a product after seeing it on their feed. Projections also suggest that the number of TikTok shoppers will grow 5.91% annually by 2027. For growing ecommerce brands, this platform offers an opportunity to get discovered, engage customers, and build a brand community.
How to effectively promote on TikTok?
Create short-form videos that are educational, entertaining, and provide value to your audience. Depending on your niche, this can include how-to content, tips, or behind-the-scenes clips. Other effective TikTok marketing tips include using trending sounds, engaging with comments, posting consistently, and partnering with micro-influencers who align with your brand.
How to attract more customers on TikTok?
Start by understanding your audience. Once you understand their interests, pain points, and goals, create content that solves their problems and resonates with their needs. You can also attract more customers by collaborating with micro-influencers, participating in challenges/trends, or running TikTok ads to expand your reach. Pairing your content with tools like product feeds can also help by making your items easier to find and shop directly on TikTok.
Wrapping Up
TikTok offers an exciting avenue for growing WooCommerce stores. No matter your business size, this platform offers opportunities to get seen, attract customers, and build a loyal following. Today, we walked you through TikTok marketing tips that can help you get started. Let’s review them below:
- Create educational or how-to content
- Engage with comments and stitching videos
- Build a content series to keep viewers coming back
- Jump on relevant trends
- Collaborate with micro-influencers
- Track your performance with TikTok analytics
To take your efforts even further, tools like AdTribes help boost your TikTok marketing strategy with product feeds. With AdTribes, you can easily create, customize, and sync product feeds to TikTok and other major platforms to make your products easier to discover.
We hope this article helped out! If you have any questions about this topic, let us know in the comments. 😊
