Ecommerce Product Discovery: Proven Strategies To Boost Visibility

Ecommerce product discovery plays a key role in your store’s conversion rates, customer engagement, and overall growth. It’s everything you do to help shoppers find the right products faster. When customers see the value in your offerings right away, they’re more likely to explore, stay longer, and complete a purchase. 

In this guide, we’ll walk you through actionable strategies to support product discovery and create better shopping experiences for your customers. 

What Is ECommerce Product Discovery? 

Ecommerce product discovery encompasses all the strategies you use to help customers find the right products in your store. This often entails improving your store’s product content, design, and personalization to make browsing feel intuitive and engaging. 

Every aspect of your online store can contribute to how discoverable your products are. With the right cues, you can guide shoppers towards purchases that match and feel relevant to their needs. Effective product discovery leads to: 

• Higher engagement: Shoppers stay longer and click more.
• Better conversions: When the right product is easy to find, purchase decisions happen faster.
• Stronger customer satisfaction: Shoppers feel guided instead of overwhelmed.

5 Proven Strategies To Support Ecommerce Product Discovery 

Now, let’s explore how to actually improve ecommerce product discovery in your store. Below, we walk you through actionable tips you can use to remove friction in the shopping process and guide customers better. Let’s go! 

1. Improve your product pages 

Product pages are one of the most important areas to optimize for product discovery. After all, it’s where shoppers learn about your offerings and where purchase decisions are made. 

According to an industry report, half of shoppers have abandoned a potential order because not enough product information was available. That’s a huge missed opportunity! By improving your product pages, you can make your products easier to find and help customers feel more confident making a purchase. 

Here are some ways to do that: 

• Write clear, keyword-rich product titles: Consider what customers are actually searching for. Avoid jargon or overly creative names that don’t match common search terms. 
• Include compelling product descriptions: Highlight benefits, real-life use cases, materials, and other unique selling points. This helps both customers and search engines understand what your product is about. 
• Add high-quality product photos: Showcase the product from multiple angles. If possible, add photos featuring the product in use in real life, such as furniture inside a styled room or clothing on real people. This helps customers visualize the product better.
• Include trust signals and social proof: Highlight reviews, secure checkout badges, supported payment methods, and clear policies. These cues reassure customers about the credibility of your store. 

RELATED READ: How To Improve WooCommerce Product Pages For Better Sales

2. Add on-site search and smart filtering options

Another impactful way to improve ecommerce product discovery is by empowering shoppers to find what they want with search and filters. 

An internal search engine lets buyers find products based on what they type. This can be a product name, category, or even an attribute like color or size. On the other hand, filters and sorting options help shoppers narrow down their choices based on specific preferences. 

You’ll notice this in action on many fashion ecommerce websites. Check out this example from the Ralph Lauren website:

The brand allows customers to filter and sort by attributes like material, color, size, and more. They also added sorting options for “Best Sellers” and “Recommended” items, helping customers find top-selling products more easily. 

🎯 POWER TIP: If you’re using WooCommerce, you can use plugins like Wholesale Order Form to easily create intuitive order pages with advanced search and filtering features. It’s especially helpful if you have a large product catalog and serve B2B customers who place bulk orders. 

3. Enable personalized recommendations

You can further guide your customers’ buying journey and help them discover relevant products by showcasing personalized recommendations. These suggestions can be based on their browsing behavior, purchase history, or interests. It’s an easy way to make shopping feel more thoughtful and curated. 

Most online stores, such as Diptyque, automatically feature a “You May Also Like” section based on the item a customer is viewing. 

Here are a few more ways to add personalized recommendations in your store: 

• Add a “Related Products” section: This can be based on related product categories, shared tags, or complementary products. 
• Display recently viewed items: Doing this helps customers easily return to the items they’ve viewed, supporting their decision-making if they’re still comparing options. 
• Show a “Customers Also Viewed” section: Showcase products that other visitors explore alongside the item. It’s a subtle social cue that helps with decision-making.

4. Spotlight bestsellers and trending items

One way to aid ecommerce product discovery is by highlighting what’s already working. Which products are your best sellers? Showcase them on your homepage or dedicated landing page. 

You’ll notice many brands use this strategy. For instance, Clinique features a sticky tab on its homepage labeled “Best Sellers.” This makes it easy for customers to explore their top-rated items without manually going through a product list. 

Another way to reinforce this is by adding product labels or tags. Use badges like “Popular,” “Best Seller,” or “Trending Now” to draw attention to these items. These visual cues encourage customers to explore your product catalog and improve product discovery. 

 🎯POWER TIP: Use your store’s available analytics data to identify your top-selling and high-performing products. This gives you valuable insights about the items you can highlight and promote to keep the product discovery experience fresh and relevant. 

5. List your products in multiple sales channels 

According to a Harvard Business Review study, 73% of customers use multiple channels throughout the shopping journey. Modern shoppers take advantage of several platforms to discover new products, including Google Shopping, Facebook, Instagram, and marketplaces like Amazon. To stay relevant and discoverable, you’ll want to list your products in these channels too. 

To adapt to this shift, many of the store owners we work with use AdTribes to automatically create and manage product feeds for over 100 sales channels. 

Product feeds are structured data files that contain product information like titles, prices, availability, images, and more. You can submit these feeds to different sales channels to showcase your product catalog across platforms in real time. They save you time, keep your product listings up to date, and help expand your reach effortlessly.

Here’s a quick visual summary of how they work:

RELATED READ: Multichannel Selling: How To Enhance Your Ecommerce Business

Frequently Asked Questions 

Wrapping Up 

Your products deserve to be seen! By being intentional with your website’s navigation, improving product content, and listing your offerings in multiple sales channels, you can support ecommerce product discovery and create a better shopping experience. 

In this guide, we covered a few strategies to help with that: 

1. Improving your product pages
2. Adding on-site search and smart filtering options
3. Enabling personalized product recommendations
4. Spotlighting bestsellers and trending items
5. Using product feeds to list your products in multiple sales channels

AdTribes makes it easier for you to get more eyes on your listings and reach more potential buyers. This powerful WooCommerce plugin lets you create product feeds and list your products on 100+ sales channels like Google Shopping, Meta, Pinterest, and more. It’s one of the best ways to support your ecommerce visibility efforts. 

We hope this article helped out! 😊