It wasn’t always easy for Georgia Swings to get their handcrafted porch swings in front of online shoppers. Like many WooCommerce stores, they ran into challenges with Google Shopping, especially when it came to managing product feeds and meeting all the platform’s technical requirements.
But once they started using AdTribes, managing product feeds became much simpler. The plugin helped them streamline their listings and showcase their customization options more clearly. The result? They saved time, improved visibility, and continued to grow without sacrificing craftsmanship.
This case study looks at how Georgia Swings uses AdTribes to simplify its marketing efforts, boost ad results, and get ready to expand internationally.
I. Georgia Swings: From Backyard Builds To A National Brand
Georgia Swings is a family-run workshop in Woodstock, Georgia, that designs and builds handcrafted porch swings, bed swings, hanging daybeds, and swing accessories.
The company began in 2012 by making swings for neighbors.
Georgia Swings came into existence organically. We built swings for neighbors, and requests started pouring in by word of mouth.
– Rufus Smith, Product Manager of Georgia Swings
This early momentum helped the company gain a reputation across the Southeast. By 2014, GeorgiaSwings.com launched, allowing customers nationwide to place orders online.
Each swing is fully assembled in-house using carefully selected materials like western red cedar, kiln-dried pine, and white oak. Other wood types, including exotic options, are available upon request. Cushions are available in durable Sunbrella and Outdura fabrics, designed to withstand sun and weather.
Swings are shipped fully assembled and crated for protection. Local customers in metro Atlanta can request installation.
Today, the company continues to focus on quality, customer service, and building products that last.
We manufacture high-quality, handcrafted swings that are more luxurious than the mass-produced, lower-quality models sold at most hardware stores.
– Rufus Smith, Product Manager of Georgia Swings
II. Early Challenges With Google Shopping
In the early days, getting Georgia Swings’ products on Google Shopping wasn’t easy. The only option was using Google Sheets to upload product details.
Google Sheets was required to add products to shopping campaigns. This was very technical and confusing to set up.
– Rufus Smith, Product Manager of Georgia Swings
Because of this complicated and time-consuming process, it was hard to keep listings updated or make quick changes.
That was when the team started looking for a better way. “I discovered AdTribes while searching for plugins for WordPress products,” said Rufus.
The team had no trouble getting started with the WooCommerce plugin.
The setup was fairly easy for me because I am a little technical. However, the customer support team always addressed any questions I had.
– Rufus Smith, Product Manager of Georgia Swings
AdTribes made it easy to connect their store to Google Merchant Center. It allowed them to skip the messy spreadsheets and automatically send products to Google Shopping. It also let them include customization options like wood types and fabric colors by adding product attributes to the feed.
This streamlined setup saved a lot of time. Moreover, it made it easier for customers to find exactly what they wanted.
III. Customization Made Easy
Georgia Swings offers lots of ways for customers to personalize their handcrafted outdoor furniture, from wood types to fabric choices. But showing those options clearly online used to be tricky.
With AdTribes, the company was able to add product attributes to each listing.
“We offer many customizable porch swing options,” said Rufus. “I found it helpful to add product attributes to show the different customization options.
This made it easier for Google Shopping to display every customization available. Now shoppers can see all the options right from the start, helping them make confident buying decisions and reducing the chance of surprises later.
This small change made a big difference. It helped Georgia Swings stand out while keeping the product details accurate across their listings.
IV. Today And Beyond: Growing With AdTribes
Georgia Swings relies on AdTribes primarily for Google Shopping, their main sales channel beyond their own website. This integration makes it simple to showcase their artisan-made outdoor furniture to a wider audience, helping increase visibility and boost sales through reliable product listings.
Furthermore, getting listed without the hassle of spreadsheets has helped the team focus on what they do best: building handcrafted porch swings.
They’ve relied on AdTribes for years to keep their listings accurate and visible.
I have been using the plugin for years; they offer a great product and offer great support.
– Rufus Smith, Product Manager of Georgia Swings
Looking ahead, the team is preparing to launch new product lines, and AdTribes will remain a key part of their growth strategy.
Georgia Swings plans to introduce new product lines in the upcoming year. We will use AdTribes to consistently deliver their reliable product feeds to display our products across the web.
– Rufus Smith, Product Manager of Georgia Swings
As Georgia Swings’ catalog grows, AdTribes will keep helping them reach more shoppers without adding complexity. With this support, the future looks bright for the family-run brand as they bring quality, customizable swings to more customers nationwide.
V. How AdTribes Helps Stores Sell On Google Shopping (And Other Channels)
AdTribes product feeds help you list your products on hundreds of popular sales channels worldwide. But as Georgia Swings’ story shows, Google Shopping is one of the best places to sell.
In the U.S. alone, about 83% of people who use price comparison sites have heard of Google Shopping. 59% say they like using it, while 55% use Google Shopping to compare prices.
AdTribes makes it simple to build a product feed for Google Shopping. Here’s how:
Google Shopping template
AdTribes comes with a ready-made template that fills in the key details Google needs, so you’re set up fast. You can also pick your target country, like the United States.
Automated attribute matching
With the Google Shopping template in place, the plugin automatically matches your WooCommerce attributes with Google Shopping’s. This reduces your workload and ensures the data you send Google Shopping is accurate.
Attribute customization
You can also add extra details or create your own, as Georgia Swings did to showcase customization options for their handcrafted porch swings.
Just click the +Add custom field button. Then pick an attribute from the dropdown on the right, and type your custom attribute’s name on the left.
In the example below, we added the custom fields “UPC” and “EAN,” then linked them to the matching values, “woosea upc” and “woosea ean.”
Category matching
Moreover, you can match your WooCommerce product categories to Google Shopping’s categories. This helps your products show up in the right places, so more people can find and buy them.
Performance tracking
AdTribes also comes with full Google Analytics integration, so you can track how your product feeds are performing. For example, you can see which products get the most clicks, which ones lead to sales, and where your traffic is coming from.
This helps you make smart decisions to improve your campaigns.
Complying with Google Shopping specifications
Of course, to further ensure you satisfy Google Shopping’s requirements, you must ensure the product details in your WooCommerce store are ready for Google Shopping.
For example, your products must include attributes such as:
- ID: Unique identifier for each product
- Title: Concise, clear product name under 150 characters that includes brand and variant info.
- Description: An explanation of the product’s features, uses, and benefits.
- Link: Direct URL to the product’s landing page on your website.
- Image link: URL to a high-quality, clear product image that follows Google’s image guidelines.
- Availability: Accurate stock status
- Price: The exact price shown on your site, in the correct currency for your target market.
You must also follow image requirements:
- No promotional overlays like “Buy Now” text or logos.
- Minimum size of 100×100 pixels for apparel, 250×250 pixels for other products.
- Images no larger than 64 megapixels or 16 MB.
- Clean backgrounds (preferably white or transparent).
- Only actual product photos (not placeholders, graphics, or watermarked images).
Want to meet all of Google Shopping’s product feed requirements? Then check out our extensive guide:
Google Shopping Feed Requirements: How To Ensure Your Products Get Featured
And if you’d like to learn how to use AdTribes to create product feeds, read our complete guide:
What Is A Product Feed And How Do You Create One? (Ultimate Guide)
Conclusion
Georgia Swings proves that even small teams can compete on big platforms like Google Shopping if they have the right tools. With AdTribes, they’ve saved time, kept listings accurate, and made it easier for customers to explore their customization options.
By automating product feeds, matching categories, and tracking performance, AdTribes helps stores like Georgia Swings focus on what they do best: creating great products. The plugin takes care of the technical side, so your listings meet Google’s requirements and appear in front of the right shoppers.
In summary, this article explored Georgia Swings’ story:
- Georgia Swings: from backyard build to a national brand
- Early challenges with Google Shopping
- Customization made easy
- Today and beyond: growing with AdTribes
- How AdTribes helps stores sell on Google Shopping
Whether you’re just starting out or already growing, AdTribes makes it easier to manage your product feeds and reach more customers, without the extra work.
Many thanks to Rufus Smith, Product Manager of Georgia Swings, for sharing the Georgia Swings journey with us! His experience offers valuable insight for store owners looking to improve their product feeds and grow across multiple sales channels.
Product and lifestyle images used in this article are courtesy of Georgia Swings (georgiaswings.com and Facebook page). Additional images created by AdTribes.
