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In a world struggling with rising waste and overconsumption, GoGoNano champions sustainability by creating easy-to-use, eco-friendly nano cleaning products. However, bringing these breakthrough products to a global marketplace isn’t always easy. Managing product listings proved to be time-consuming and error-prone without the right tools.
That’s where AdTribes stepped in! By simplifying product feed creation across Facebook, Instagram, Google Shopping, and more, AdTribes helped GoGoNano streamline their product listings, reach more eco-conscious shoppers, and scale their mission.
We’ve had the pleasure of interviewing Kaur Reinjärv, founder of GoGoNano, to learn more about their inspiring journey. In this special case study, we’ll walk you through how they used AdTribes to scale smarter and bring sustainable solutions to a wider audience.
Meet GoGoNano: Fighting Throwaway Culture With Nano Innovation
GoGoNano began in 2013 with a simple idea: helping people protect the things they love, and doing so, reducing unnecessary waste. For founder Kaur Reinjärv, it wasn’t just about building a business. It was a response to a growing global problem that he simply couldn’t ignore.
“I started GoGoNano because I was worried about all the waste I saw piling up,” Kaur shared. “Seeing perfectly good items tossed out just because they looked a bit worn down pushed me to develop special nano-coatings that could protect and restore these items.”
From that single product, GoGoNano has grown into a full line of eco-friendly nano cleaning solutions. Today, the brand offers everything from surface cleaners and laundry soap to car care items and other household tools. But throughout the years, their mission has been the same: to help people take care of what they already have.
“Every product we make serves one main goal: helping people enjoy their favorite things longer—whether it’s shoes, clothes, cars, phones, or household items.”
– Kaur Reinjärv, Founder of GoGoNano
GoGoNano offers a refreshing approach to sustainability by empowering shoppers to protect what they already own. By offering eco-friendly solutions that are effective, accessible, and easy to use, they show that going green doesn’t require radical change—it just takes smarter, more intentional care.
“To me, GoGoNano is more than just a business. It’s my answer to today’s throwaway culture. By making our protective nano-technology easy to use and affordable, we’re helping people make greener choices without giving up quality or convenience.”
– Kaur Reinjärv, Founder of GoGoNano
Smart, Sustainable, and Simple: What Sets GoGoNano Apart
In an industry where brands offer either basic cleaning products or overly complex solutions, GoGoNano found the perfect balance. The brand prides itself on making advanced nano-protection simple, effective, and accessible.
“We make high-tech nano-protection simple and affordable for everyday use,” shared Kaur. “While many companies either sell basic cleaning products or complicated technical solutions, we’ve found the sweet spot in between.”
Customers also love their eco-friendly formulas. Unlike many protective coatings that use harsh chemicals, GoGoNano’s products are both planet-friendly and effective.
“Our customers don’t have to choose between something that works well and something that’s good for the planet.”
– Kaur Reinjärv, Founder of GoGoNano
Making nano-technology and sustainability accessible
Beyond innovation, what truly sets GoGoNano apart is their commitment to ease and accessibility. All their products are built to be beginner-friendly and accessible, empowering everyday consumers to benefit from nano-tech without the overwhelm.
“We’ve also made sure our products are super easy to use – no special knowledge needed. By making nano-tech simple and presenting it as an easy way to make things last longer, we’ve created a unique position that appeals to environmentally-minded people looking for effective, user-friendly products.”
– Kaur Reinjärv, Founder of GoGoNano
By combining innovation with practical use, GoGoNano has built trust with eco-friendly shoppers who want sustainability to feel simple. Their growing range of nano cleaning products makes it easy for anyone to embrace a greener lifestyle without giving up performance and convenience.
It’s this perfect blend of science, simplicity, and sustainability that keeps their community growing.
Scaling Smart: How AdTribes Powers GoGoNano’s Multi-Channel Growth
As GoGoNano continued to expand its product line, founder Kaur Reinjärv faced a common hurdle for growing brands: managing product listings across multiple sales channels.
“Our biggest challenge was getting our product information onto different selling platforms correctly,” shared Kaur.
Each platform had its own formatting rules and requirements, and without a technical team, manually managing product feed data quickly became overwhelming. That’s when GoGoNano discovered AdTribes’ product feed plugin—a tool that transformed the way they handle multi-channel selling.
Below, we’ll break down the exact features that helped GoGoNano, and how they can help your store do the same!
1. Simple and intuitive setup
For most ecommerce store owners, setting up product feeds can feel intimidating. Thankfully, AdTribes made it simple and easy to start for GoGoNano.
“I was surprised by how easy it is to use. I don’t have a technical background, so I thought creating product feeds would be complicated and confusing. AdTribes completely changed my mind.”
– Kaur Reinjärv, Founder of GoGoNano
Unlike other tools that require advanced setup, the AdTribes Product Feed plugin walks users through the process step by step. For growing brands like GoGoNano, this intuitive setup means they could start managing product feeds right away, without the steep learning curve.
“The system walks you through each step clearly, making it simple even if you don’t know much about e-commerce or technical stuff,” shared Kaur.
This ease of use became the foundation for their multi-channel strategy, helping them scale confidently and reach more shoppers.
2. Ready-made templates that saved hours of manual work
One of the biggest challenges of multi-channel selling is complying with the different formatting requirements of each platform.
“Each online marketplace wants product data in its own specific format,” said Kaur. “Before AdTribes, creating and updating product listings for different platforms took a lot of time, and we often made mistakes.”
To overcome this hurdle, GoGoNano used one of AdTribes’ most time-saving features: pre-built templates. These templates are pre-configured to meet the exact specifications of platforms like Google Shopping, Facebook, comparison shopping sites, and more.
With these templates, store owners no longer have to dig through marketplace documentation or format product feed data from scratch.
“The ready-made templates are absolutely essential for us. We just pick the right template, connect our product information, and the feed is created in exactly the right format. This feature alone has saved us so many hours of research and troubleshooting.”
– Kaur Reinjärv, Founder of GoGoNano
The result? More visibility, fewer errors, and far less manual work overall! This gave GoGoNano more time to focus on what matters: scaling their line of nano cleaning products and reaching more shoppers around the world.
3. Effortless publishing across multiple sales channels
A strong multi-channel presence is especially important for showcasing GoGoNano’s wide range of nano cleaning products. To reach more people, they publish their product listings on platforms like Google Shopping, Facebook, Instagram, and local price comparison websites.
Before AdTribes, this process was anything but efficient.
“Each platform needs product information in different formats,” explained Kaur. “But AdTribes makes it easy to be present on all of them without doubling our work.”
AdTribes allowed GoGoNano to create and manage their product feeds across multiple platforms in one central dashboard. The plugin automatically handles the formatting and syncing, freeing up time and reducing the risk of errors. This streamlined their workflow and allowed their team to stay consistent, regardless of where their products appear.
“The biggest improvement has been in our efficiency. Now, our product information is accurate across all channels, which has reduced errors and made our products easier to find online.”
– Kaur Reinjärv, Founder of GoGoNano
4. Boosted visibility to reach more eco-conscious shoppers
For sustainable brands like GoGoNano, visibility goes way beyond making sales: it’s also about impact. Fulfilling their mission to reduce waste and promote more sustainable habits depends on reaching the right people.
Thanks to AdTribes, their line of nano cleaning products became easier to discover online. With AdTribes handling formatting and feed delivery in the background, GoGoNano’s listings became more consistent, correctly categorized, and properly optimized for discoverability.
“We’ve especially seen more clicks on Google Shopping because our products are now correctly categorized and formatted,” shared Kaur.
They track their success in simple terms: correct visibility, increased clicks, and steady sales, all of which are made possible with the help of AdTribes.
“The fact that we can handle everything with the free version while seeing good results is itself a win for us. It shows we don’t need expensive tools to compete effectively in our market.”
– Kaur Reinjärv, Founder of GoGoNano
For mission-led brands like GoGoNano, getting found by the right audience and doing it efficiently can make all the difference.
What’s Next For GoGoNano? Global Expansion With AdTribes
With a growing audience and expanding line of nano cleaning products, GoGoNano has its sights set on their next big chapter: international growth.
“We’re growing into new countries and creating several new product lines,” shared Kaur.
As they scale into global marketplaces, GoGoNano plans to continue using AdTribes for multi-channel product feed management. This will entail managing multiple languages, currencies, and regional feed requirements.
“AdTribes will be important for this growth, helping us quickly adjust our product information for different countries and languages. Their multi-channel capabilities will let us test new marketplaces efficiently without making our operations more complicated.”
– Kaur Reinjärv, Founder of GoGoNano
When asked what he’d tell other store owners considering AdTribes, Kaur’s advice is simple:
“You can start with the free version and get great value right away. It’s easy to learn, and you’ll be able to create professional feeds for multiple platforms without needing any special tech skills. It’s hard to find a tool that offers so much without complicated setup.”
Wrapping Up
GoGoNano’s story is a great example of how mission-driven ecommerce brands can successfully scale smart without overcomplicating their setup. With the help of AdTribes, GoGoNano has simplified multi-channel selling, reached more shoppers, and positioned its brand for sustainable global growth.
Here’s a quick recap of their story:
- Meet GoGoNano: Fighting Throwaway Culture With Nano Innovation
- Smart, Sustainable, and Simple: What Sets GoGoNano Apart
- Scaling Smart: How AdTribes Powers GoGoNano’s Multi-Channel Growth
- What’s Next For GoGoNano? Global Expansion With AdTribes
We hope this case study inspired you! We’d love to extend our heartfelt thanks to Kaur Reinjärv, founder of GoGoNano, for sharing their story and insights with us. ❤️
Product and lifestyle images used in this article are courtesy of GoGoNano (gogonano.com). Additional images created by AdTribes.
