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How to attract customers to your store is something every WooCommerce store owner thinks about. It’s not just about having good products. It’s about getting the right people to notice them.
Running a store online can feel like opening a shop in the middle of nowhere. If no one knows it exists, it’s hard to make a sale.
There’s no single method that works for everyone. But there are a few simple steps that can work for most stores.
This guide shares easy ways to bring more people to your WooCommerce store. From product feeds to social media, these tips can help you get seen and grow traffic.
So, excited to learn how to attract customers to your store? Let’s start!
Table Of Contents
- How To Attract Customers To Your Store: 7 Easy Strategies
- Conclusion
How To Attract Customers To Your Store: 7 Easy Strategies
Ready to start selling more? Here are seven simple ways to help people find your ecommerce store and start shopping!
1. Use product feeds to get discovered everywhere
If you want to learn how to attract customers to your store the smart and reliable way, consider using product feeds. These display your items where shoppers are already looking.
But what, exactly, are product feeds?
Basically, a product feed is a file that holds essential details about your products. These details usually include titles, prices, images, and stock levels.
You can connect this file to other sales channels, such as Google Shopping, Instagram, TikTok, and more. By doing so, you can showcase your products on their platforms.
Thus, instead of waiting for people to visit your site, you send your products to where shoppers already are. It’s like setting up mini-stores all over the internet! As you can imagine, this can make a big difference to your ecommerce venture.
To create and manage product feeds, you need a product feed solution such as AdTribes, which you can use for free. However, consider the premium version for more advanced features!
With all that in mind, here are the key ways product feeds can help:
i. Get your products seen outside your website
Product feeds push your items to big platforms where people are already browsing, including online retail stores, social media platforms, marketplaces, and comparison shopping engines. This gives your store a better chance of getting noticed.
For instance, you can send your products to busy places like Google Shopping, Facebook, and Bing Shopping. These sites are like crowded malls. Thus, when you display your items in those spaces, you extend your reach and visibility, potentially boosting your sales!
Alternatively, you can share your items on smaller platforms so you have less competition. These places may not have as many shoppers, but your products have a better chance of standing out. It’s like setting up a booth at a quieter market where fewer sellers fight for attention—another great way of improving your sales without getting lost in the crowd.
ii. Reach more people with less effort
You don’t need to upload products manually to every channel. Feeds do that for you, saving time and helping your online retail business grow faster.
Let’s say you have 50 products. Without a feed, you’d need to copy and paste each item into Google Shopping, then again into Instagram, and maybe again into Pinterest. That’s hours of work. With a product feed, you set it up once, and it shares your products everywhere at once.
For one thing, this automation saves time. For another, it ensures consistency across channels, helping you reach a broader audience with less effort.
iii. Keep product details updated everywhere without lifting a finger
When you update a product in WooCommerce, the product feed sends those changes to other platforms too. When you automatically keep product data updated, shoppers always see the right price, name, and stock info.
For example, if you drop the price of a hoodie from $40 to $30, that update will show up on Google Shopping and Facebook automatically. You won’t have to fix it in each place by hand.
Therefore, feeds prevent the frustration customers feel when given wrong prices or shown items that are already sold out. Consequently, they boost trust and enhance the shopping experience, encouraging sales. For these reasons, using product feeds is one of the best ideas to attract customers to your ecommerce venture.
Interested in knowing how to attract customers to your store using product feeds? Then check out our complete guide:
What Is A Product Feed And How Do You Create One? (Ultimate Guide)
2. Fix up your store design
People won’t stay long in a messy or ugly store. If things are hard to find or confusing to look at, they leave fast. Thus, when designing or improving your website, make sure to consider:
i. Layout and navigation
A clean layout helps shoppers feel at ease. It shows you care about their experience and makes it easier for them to trust what you’re selling.
Thus, make sure your menu is simple, and your categories make sense. Also, don’t hide the search bar; it should be easy to spot.
ii. Images and text
Use clear, high-quality images for every product. Blurry or dark photos make shoppers feel unsure. Also, make sure your text is easy to read. Don’t cram too many words on one page.
Think of your homepage like a store window. If it’s cluttered, people walk right past. But if it’s neat and welcoming, they’ll stop and look around.
iii. Ease of use and speed
Good design also helps people shop faster. If someone can find what they need in a few clicks, they’re more likely to buy.
For example, if a shopper is looking for kids’ shoes and the menu clearly shows “Kids” > “Shoes,” they’ll get there fast. Remember, when everything feels simple, they’re more likely to come back.
Considering how to attract customers to your store? Keep in mind that when your store is easy to navigate and visually appealing, customers are more likely to stay and buy. Thus, to see better results, keep things simple, clear, and fast.
3. Offer limited-time deals and free stuff
Some of the easiest ways to get people to visit your online retail store are through deals and giveaways. A good offer catches attention and gives shoppers a reason to check out what you sell.
i. Offer limited-time deals and discounts
If you’re wondering how to attract customers to your store, always remember one thing: people love saving money.
If shoppers know a deal is ending soon, they’re more likely to act fast. Try offering 10% off for the weekend or giving a discount on a second item. It doesn’t have to be huge; it just has to feel special.
ii. Give away free items with purchase
Everyone likes getting something extra. You could offer a free sample, free shipping, or a small gift when someone buys from your store.
For example, if someone buys two candles, you can throw in a mini one for free. It makes the purchase feel like a better deal.
iii. Create a loyalty program
Another smart way to bring shoppers back is with a loyalty program. It rewards people for buying again and also gives new visitors a reason to check you out.
For instance, offer points for every purchase that turn into discounts. You could also give rewards for referrals or signing up for your newsletter. When customers talk about their rewards, others may want to join in too.
It doesn’t just keep people coming back; it can also help attract new customers to your store.
iv. Use countdown timers or banners
Let shoppers know the clock is ticking. A banner that says “Sale ends tonight!” or a countdown timer next to the product helps build excitement. Furthermore, it urges shoppers to act quick lest they miss out on the promotion!
It’s like when people rush into a store as soon as the sign flips to “closing soon.”
Even small promotions can create big waves. The key is to give people a reason to visit now, not later.
4. Be more social on social media
Eager to know how to attract customers to your store the easy way? Try social media!
Being active on social media is a simple way to get noticed. After all, this strategy helps your store reach more people and keeps your brand in front of customers.
i. Post regularly to stay visible
When you post often, your audience sees your products more. Basically, it’s like leaving your store lights on all day so people can always find you. Share pictures of your products, behind-the-scenes content, or customer reviews.
ii. Engage with your audience
Respond to comments and messages. It’s like chatting with someone in your store; you build trust and show you care. Ask followers what they like or need and use that to improve your offerings.
iii. Promote your store with ads
If you want to reach even more people, paid ads can help. Social media platforms like Facebook and Instagram let you show ads to the right people. You can target those who already like your brand or people who might be interested in it.
Social media is free marketing that can pay off big. It’s an easy way to reach new customers and keep your store top of mind.
For more social media strategies, explore the following article:
Social Media For Ecommerce: How To Boost Sales And Visibility
5. Write SEO-friendly content
Wondering how to attract customers to your store using internet technology? Writing SEO-friendly content is an easy way to boost your visibility.
By creating content that search engines like, you can attract more customers to your store. Here’s how to get started with simple steps.
i. Use clear product titles and descriptions
Make sure your product titles and descriptions are easy to read and include keywords. Keywords help search engines understand what your products are about. For example, instead of just saying “Shoes,” try “Comfortable Running Shoes for Men.” This way, search engines can find your products faster.
ii. Create blog content with purpose
Blog posts can help bring more traffic to your site. Write helpful posts that your customers will enjoy. These can include product guides, tips, or how-to articles related to what you sell. If people find your blog useful, they may click through to your store.
iii. Add alt text to images
Search engines can’t see pictures like humans. Adding alt text (a short description of your image) helps them understand what’s in your photos. This boosts your chances of showing up in search results when someone looks for products like yours.
SEO doesn’t have to be complicated. A little attention to detail can help search engines find your products and bring more customers to your store.
For more SEO tips and tricks, read the following guide:
Product Page SEO + Feeds: How To Make Your Products Easy To Find And Buy
6. Use email to engage customers
Using email is a brilliant way to stay connected. It keeps people thinking about your store, even when they’re not shopping. A short, friendly message can bring someone back or make them want to buy. It works best when the timing feels right.
i. Tell people what’s new
Let customers know when new items are in or something popular is back. These kinds of updates create excitement.
For example, if you run a sneaker store and a best-selling shoe is restocked, email shoppers who looked at it. A message like “Back in your size!” can get them to click fast.
ii. Keep them in the loop
People want to know what’s going on with their orders. Updates make them feel like they’re in good hands.
Say someone ordered a jacket. Send an email when it ships with the tracking number. If there’s a delay, a quick note explaining why builds trust.
iii. Remind them to finish shopping
Lots of shoppers leave stuff in their carts. Sometimes they forget. Sometimes they need a little nudge.
You can send a reminder email after a day or two. For example, “Still thinking it over? Your cart’s waiting,” or offer a small coupon to help them decide.
iv. Help when they need it
From experience, email can also be a tool for excellent customer service. It shows shoppers you’re there when they need support.
For example, if someone emails about a missing part, reply fast with, “Thanks for letting us know—we’re sending a replacement today.” That kind of help sticks with people, building trust and customer loyalty.
Email isn’t just about selling. It’s about being helpful. When done right, it brings people back without feeling pushy.
7. Get help from customer reviews
How to attract customers to your store often comes down to trust. Shoppers want to feel sure before they buy. They want to know that others have tried your product and liked it.
That’s where customer reviews come in. They’re not just comments; they’re proof. People believe other people more than they believe store owners.
Basically, if your store has honest reviews, it makes new shoppers feel safer. They start to picture themselves using the product too.
i. Show real stories
People like hearing from other shoppers. It makes things feel more real.
However, don’t just collect star ratings. Try to get full sentences that share what someone did with the product. For example, if someone says, “I wore these boots hiking through muddy trails for two weeks,” that paints a picture. A new shopper can imagine doing the same.
ii. Keep reviews easy to find
Don’t hide reviews at the bottom. Make sure shoppers see them right away.
If reviews are buried, people might miss them. Therefore, add the rating stars right under the product title. You can even show a short review snippet (something like “Best rain boots I’ve owned!”) on the product grid.
iii. Ask for reviews after purchase
Sometimes people won’t leave reviews unless you ask. For this reason, a friendly follow-up can help.
Send an email a few days after delivery. Keep it short. Try something like, “Hope your new backpack is treating you well. Mind leaving a quick review?”
You can even offer a little thank-you, like a small discount or entry into a giveaway. For example: “Leave a review and enter to win a $20 gift card.” This shows you care and makes it worth their time.
Remember, customer reviews do more than build trust. They help others make decisions. And they make your online retail store feel more alive.
Curious about how to attract customers to your store using AI and customer reviews? Then check out the following guide:
AI Review Summary: How To Make Shopping Easier For Your Customers
Conclusion
How to attract customers to your store comes down to making things easy, clear, and worth their time. Various strategies, from using product feeds to writing blog posts, can bring big results to your ecommerce store.
Remember, if we keep shoppers in mind with every choice, they’ll keep coming back. And that’s what really keeps a store going.
To summarize, this guide taught you how to attract customers to your store by exploring 7 core strategies:
- Use product feeds to get discovered everywhere
- Fix up your store design
- Offer limited-time deals and free stuff
- Be more social on social media
- Write SEO-friendly content
- Use email to engage customers
- Get help from customer reviews
Interested to learn more strategies for drawing customers to your WooCommerce store? Reach out to us and let us know; we’d be happy to hear from you!
