Available hooks and filters in Product Feed Pro

Product Feed Pro fires a large set of WordPress action and filter hooks throughout feed creation, feed generation, and the admin screens. Use them to add your own fields to the feed editor, change what data goes into a feed, or extend the plugin’s admin UI without editing plugin files directly.

This is a developer reference. It assumes you’re comfortable adding code through a custom plugin or your theme’s functions.php. If you’re new to WordPress hooks, read the WordPress Plugin Handbook on hooks first.

Also, Product Feed Elite and other AdTribes add-ons rely on many of the same hooks to extend Product Feed Pro. Where a hook exists specifically so an add-on can plug into core behaviour, that’s noted below.

How hooks fit into the feed pipeline

A feed generation run has three stages: the plugin resolves the feed’s settings and starts a batch of products, it loops over products and builds each one’s data row, then it writes the finished rows to the feed file and wraps up. Hooks under Feed generation and batch processing and most of the Product data and feed output filters fire during the middle stage, once per product or once per batch. Hooks under Edit feed wizard and Admin pages, settings, and notices fire only when someone is using the WordPress admin (creating, editing, or managing a feed), not during a scheduled feed refresh. Keep this in mind when picking a hook: a filter that changes one product’s data only affects future feed generations, while an action tied to the Edit Feed screen only runs when a person is actively working in that screen.

Actions

Actions are hooks that WordPress runs at specific points during execution, or when specific events occur.

Admin pages, menus, and notices

Feed lifecycle: create, clone, delete, and cancel

Edit feed wizard: tab processing

Each tab of the Edit Feed screen fires a pair of hooks when its form is submitted: a filter you can use to change what gets saved, and an action that fires right after it’s saved. All of them also fire from the equivalent Abilities API action where one exists.

Edit feed wizard: template injection points

Feed generation and batch processing

Filters

Filters are hooks that modify data before it’s used, whether that’s a value shown in the admin, a query, or data written to the feed file.

Filters and rules engine

Product Feed Pro’s Filters and Rules tabs let a store owner include, exclude, or transform products based on conditions. These filters extend that engine.

Product data and feed output

Adaptive batch sizing

New in Product Feed Pro 13.5.7. Instead of a fixed number of products per batch, the plugin can now size each batch automatically based on how long the previous batch took and how much memory it used. These filters give you control over that behaviour.

Export and import

Shipping data

Pricing, currency, and formatting

Categories, attributes, and field mapping

Orders and sales lookback

Admin pages, settings, and notices

Sanitization and HTML output

Abilities API and tracking

Product Feed Pro registers a set of actions with the WordPress Abilities API, an emerging standard for exposing plugin functionality to AI agents and automation tools.

Assets and post type

Common customization examples

These examples use real hook signatures verified against the current plugin code. Add them to a custom plugin or your theme’s functions.php.

Add your own feed property to Export/Import

adt_pfp_export_feed_data_properties receives the list of Product_Feed property keys the Export/Import tool reads, plus the feed being exported:

add_filter( 'adt_pfp_export_feed_data_properties', 'my_custom_export_property', 10, 2 );
function my_custom_export_property( $data_properties, $feed ) {
    $data_properties[] = 'my_custom_property';
    return $data_properties;
}

Any property your code adds that the feed object doesn’t actually have is skipped safely, so this is safe to add even for properties that only exist when your own add-on is active.

Add a settings row to the General tab

adt_general_feed_settings_after_shipping_countries fires right after the “Include all shipping countries” row on the General tab, and receives the feed being edited:

add_action( 'adt_general_feed_settings_after_shipping_countries', 'my_custom_general_tab_row' );
function my_custom_general_tab_row( $feed ) {
    echo '<tr><td>My setting</td><td>...</td></tr>';
}

Save the new field’s value from the adt_edit_feed_general_tab_props filter, which runs when the General tab form is submitted, so your setting is actually written to the feed.

Register and evaluate a custom filter condition

Adding a working custom condition to the Filters and Rules builder needs two hooks together: one to add it to the dropdown, and one to evaluate it when a feed runs.

add_filter( 'adt_pfp_get_filters_rules_conditions', 'my_custom_condition' );
function my_custom_condition( $conditions ) {
    $conditions[] = array(
        'value' => 'starts_with',
        'label' => __( 'Starts with', 'my-textdomain' ),
    );
    return $conditions;
}

add_filter( 'adt_pfp_evaluate_filters_rules_condition', 'my_evaluate_starts_with', 10, 5 );
function my_evaluate_starts_with( $result, $condition, $product_value, $filter_value, $case_sensitive ) {
    if ( 'starts_with' !== $condition ) {
        return $result;
    }
    return 0 === ( $case_sensitive ? strpos( $product_value, $filter_value ) : stripos( $product_value, $filter_value ) );
}

Registering the condition without also handling it in adt_pfp_evaluate_filters_rules_condition leaves it doing nothing when a feed runs, since nothing tells the plugin how to check it.

Turn off adaptive batch sizing for one feed

adt_product_feed_adaptive_batch_enabled receives the current default and the feed’s ID:

add_filter( 'adt_product_feed_adaptive_batch_enabled', 'my_disable_adaptive_batching', 10, 2 );
function my_disable_adaptive_batching( $enabled, $feed_id ) {
    if ( 123 === $feed_id ) {
        return false;
    }
    return $enabled;
}

Replace 123 with your feed’s ID (visible in the feed’s edit URL) so this only affects that one feed and every other feed keeps using adaptive sizing.

FAQ

Need more help?

If you’re on Product Feed Elite or another premium AdTribes plugin and need help with a specific customization, open a support ticket and the team can point you to the right hook for your use case.

If you’re using the free Product Feed Pro plugin, ask your question on the WordPress.org support forum.