Brand refers to the name of the manufacturer or company behind the product. It plays a key role in helping customers identify and trust your product. Including the brand in your product listings not only improves visibility but also aligns with search criteria, making it easier for customers to find and compare your items. Brands can influence purchasing decisions by conveying product quality and reliability.
Adding Brands is straightforward with our Product Feed plugin
Listing Brands
If you sell products from other brands, you can manage them from the Products > Brands screen
Once added, simply assign the appropriate brand to each product from the Edit Product screen.
Field Mapping
After adding brands to your product, map them to the brand attribute using the Brands option in the Field Mapping step of your feed.
Then, save your changes and refresh the feed to apply them.
Static Value
If you’re selling your own brand’s products, you can manually add your brand name directly to the feed instead of using dynamic attributes.
To do this, select Static Value from the mapping dropdown, then enter your brand name.
Finally, save it and refresh the feed to apply the changes.
That’s all you need to do to add and map your brand.
