Do you sometimes wonder if Google is using the information from your most recently updated product feed or still has old data in its merchant center?  You can now easily verify this by adding a field to your feed that holds the date and time of your last successful feed update.

Just add the following field mapping:

In the above field mapping we mapped the new attribute “Feed publication date and time” to Google’s custom label 0. You can of course map this attribute to any Google field you like. When mapped to the above this will show in your product feed:

And once uploaded and processed by Google’s you’ll find it in your Merchant Center like this:

As you can see the custom tag 0, holding the feed update date and time made it all the way to your Merchant Center and shows you how “old” the information is that Google is using.