15 Jun, 2021

Facebook Conversion API (CAPI)

By |2021-06-23T11:55:35+02:00June 15th, 2021|Categories: Facebook Conversion API, Facebook pixel|Tags: , , , |

Support for the Facebook Conversion API is an Elite feature of our plugin. Interested in getting the most out of your marketing campaigns? Upgrade to the Elite version of our plugin, enjoy the Facebook Conversion API support and many more Elite options. As of June 15th 2021 our Elite plugin supports usage of the Facebook Conversion API. Facebook's conversion API allows you to send web events from your server directly to Facebook. Server events are linked to your ...

16 Jan, 2020

Facebook pixel feature

By |2021-06-16T12:41:05+02:00January 16th, 2020|Categories: Elite, Facebook pixel, Plugin settings|Tags: , , , |

When you decide to retarget the visitors that have been on your website in Facebook you need the following: A Facebook catalogue product feed (which can be created with our plugin); A Facebook pixel installed on your website which builds a Facebook audience you can retarget your products on; A Facebook Conversion API connection to capture all conversions coming from Apple devices. Because we noticed that lots of users who created a Facebook catalogue product feed with our plugin run ...