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How to use TranslatePress with the Product Feed Translation Addon
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How to use TranslatePress with the Product Feed Translation Addon

Requires the Product Feed Translation Addon — This feature is only available with the Product Feed Translation Addon. Install and license the addon before following this guide.

If you use TranslatePress to translate your WooCommerce store, the Product Feed Translation Addon integrates with it automatically.

When active, the addon detects TranslatePress and loads the correct integration. Product Feed then pulls translated product data when generating feeds. If a translation exists, the translated title, description, URLs, and other fields appear in the feed; otherwise, it fetches the default language version. As a result, feeds remain complete while showing translated content when available.

For setup and licensing details, see Getting Started with the Product Feed Translation Addon.

Before you start

Make sure you meet the following requirements:

RequirementNotes
WooCommerceInstalled, active, and up to date.
TranslatePress Installed and properly configured on your website.
Product Feed ProRequired and active. The Translation Addon expects Product Feed Pro 13.5.3 or newer.
Product Feed Translation AddonSeparate plugin. The plugin automatically detects TranslatePress and loads the integration.

Install and activate the Translation Addon only after WooCommerce and Product Feed Pro are in place. If a dependency is missing, the addon shows an admin notice and skips loading integrations.

The Product Feed Translation Addon is available only with Plus and Business plans.

Install and license the Translation Addon

  1. Download the Product Feed Translation Addon from your AdTribes account.
  2. In your WordPress dashboard, go to Plugins → Add New → Upload Plugin.
  3. Select the downloaded ZIP file, then click Install Now.
  4. Click Activate Plugin after the installation finishes.
  5. Go to Product Feed → License.
  6. Open the Translation Addon tab.
  7. Enter your License Key and Activation Email.
  8. Click Activate License.
The Product Feed License page with the Translation Addon tab selected and the license activated.

The addon doesn’t replace Product Feed Pro. It adds the TranslatePress connection so each feed can use the right language while Pro keeps handling schedules, files, and feed logic.

Choose the TranslatePress language for each feed

When TranslatePress is active, the feed General step shows the TranslatePress Language field. The addon pulls the language list from TranslatePress published languages, not hidden draft locales.

  1. Create a new feed under Product Feed → Create feed, or open an existing one under Product Feed → Manage feeds.
  2. In General, find TranslatePress Language.
  3. Select the language this feed should use.
  4. Complete mapping, filters, rules, and scheduling as usual.
  5. Save the feed and generate it.
Selecting the TranslatePress language in the General Settings tab while creating a feed.

If you leave it empty or choose the default language, the integration skips translation for that feed, and the output stays in the default language.

How the integration works

When you generate a product feed in a non-default language, the addon retrieves translated titles, short descriptions, long descriptions, and product URLs directly from TranslatePress — keeping your feed content consistent with what customers see when they browse your store in that language. Category names in the feed also display in the selected language. If TranslatePress doesn’t have a translation for a product, the addon falls back to the default store language so the feed stays complete.

Best practices

  • One language per feed: Create separate feeds per TranslatePress language (for example, one file for English and one for Spanish) instead of mixing languages in a single export.
  • Publish languages: Only published languages appear in the feed dropdown; add or publish a locale in TranslatePress before you expect it in the list.
  • Translate content in TranslatePress first: Complete translations (or machine-assisted drafts) for titles, descriptions, and URLs before you rely on a channel feed for that locale.
  • Match channel setup: Point each localized feed URL to the correct Merchant Center, Meta, or other account language or country configuration.

Developer filters

To adjust strings before or after translation without editing core plugin files, use the adt_translatepress_product_data_string and adt_translatepress_product_data_string_sanitized filters.

Frequently asked questions

Do I need Product Feed Elite?
No. Product Feed Pro and the Product Feed Translation Addon are what you need for TranslatePress feeds. Product Feed Elite is optional. Add it if your shop already uses Elite-only templates, channels, or options.
What happens if I leave the language field empty?
If you leave TranslatePress Language empty or choose your default store language, the feed is built in that default language. The addon does not switch strings to a secondary language unless you pick one of your extra languages in the dropdown.

Troubleshooting

Language field does not appear
Make sure the Product Feed Translation Addon is active and that TranslatePress is installed and configured.
Feeds show the wrong language
Check the selected language in the feed’s General settings and regenerate the feed after making changes.
License shows inactive
Go to Product Feed → License → Translation Addon, enter your activation email and license key, and activate the license.

Need help?

If you have a question or run into any issues, we’re here to help.

Premium users: Open a support ticket. When contacting support, include your Product Feed version, TranslatePress version, and feed configuration so the team can assist you faster.

Free users: Visit the community forum on WordPress.org for help from the community.

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