Including only the lowest-priced variation of a variable product in your feed is helpful when:
- For example, promoting the most affordable version of your product can attract price-sensitive customers.
- Additionally, it helps avoid overloading your feed with multiple variations of the same item (e.g., sizes or colors).
- As a result, you may achieve better CTR and lower CPCs on platforms like Google Shopping or Facebook Ads, where showing the cheapest price upfront improves competitiveness.
- Moreover, this approach simplifies data management, reduces processing time, and helps prevent duplication issues in your feed.
How to Include Only the Lowest Priced Variations in Your Product Feed
To include only the default variation of a variable product in your feed, the plugin provides a simple setting:
In your feed configuration’s “General” tab, make sure to enable:
- Include product variations
- Only include lowest priced product variation(s)
Important: Do not enable both “Only include default product variation” and “Only include lowest priced product variation(s)” at the same time. These options are mutually exclusive. Enabling both will result in an empty feed.
That’s it, the plugin will automatically evaluate all variations and include only the one with the lowest effective price in your product feed.
How It Works Behind the Scenes
Let’s break down how the “Only include lowest priced variation(s)” setting functions in real-world scenarios.
Example 1: Different Prices per Variation
Product: T-Shirt
Variation: Size
- S – $20
- M – $18
- L – $22
The plugin scans all variations and includes only the one with the lowest effective price.
In this case, Size M ($18) will be included in the feed. Even if it’s a sale price, it will be selected because it’s the cheapest option available.
Example 2: All Variations Have the Same Price
Product: Pants
Attribute: Color
- Black – 25
- Gray – 25
- Green – 25
- Khaki – 25
Since all variations have identical prices, the plugin has no clear “lowest” to select. Therefore, it includes all variations in the feed.
This ensures your feed remains complete and accurate when price alone can’t determine a winner.
