How to add Cost of Goods Sold (COGS) to your Google Shopping feed

By |2021-03-29T09:11:38+02:00March 29th, 2021|Categories: Elite, Google Shopping feed, Plugin settings|Tags: , |

When you would like to get additional reporting in Google Ads on the gross profit (Gross profit is the difference between your revenue and the cost of goods sold (COGS)) you are making on products sold in Google Shopping you can add the "cost_of_goods_sold" attribute to your Google Shopping feed. The reporting in Google Ads on the gross profit will only work when you have installed Google's global site tag and are measuring purchases through it. So how can you ...