Growing a handmade jewelry brand isn’t just about creating beautiful pieces. It’s also about making sure the right people see them. That was the challenge Yazzy’s faced as they expanded across Europe and started selling in multiple languages and marketplaces.
Based in Weiswampach, Luxembourg, Yazzy’s is all about personal style, curated design, and ethical craftsmanship. But as the shop grew, keeping product listings up to date across different platforms became too complex to manage manually.
That’s when they turned to AdTribes. With this product feed manager, Yazzy’s was able to automate their multilingual feeds, stay visible on key sales channels like Google Shopping and Meta, and keep full control over how their products appeared.
In this case study, we’ll look at how Yazzy’s uses AdTribes to simplify their product feed management, scale across Europe, and stay true to their handmade, personal approach.
I. Yazzy’s: Handmade, Personal, And Ready For The World
There’s no shortage of jewelry stores online. But most of them sell the same thing: mass-made pieces, shiny but forgettable.
That’s what pushed Samantha to start Yazzy’s. “As there is plenty of mass-made jewellery and fashion accessories on the market, I wanted to give a chance for customers to be able to buy handmade quality jewellery,” she said.
Style that feels like you
Yazzy’s started with a simple idea: style should feel personal.
I didn’t create Yazzy’s to sell products. I created it because I believe personal style should be as unique as your signature.
– Samantha, Founder of Yazzy’s
This is why every piece in their shop is handmade from scratch or carefully chosen. Some are bold. Others are delicate. But they all have one thing in common: they’re made for people who want their style to mean something.
Yazzy’s is building a destination for people “who want to express their individuality with bold, handmade, and meaningful pieces,” said Samantha.
Curated beauty
Yazzy’s doesn’t follow trends. They follow what’s beautiful. “We have been accused that we don’t have a specific kind of style,” says the store’s website. “Exactly. We don’t follow rules.”
Furthermore, one of their goals is to bring hidden beauty to light. Thus, they curate jewelry from different parts of the world, “which might stay buried otherwise,” Samantha added.
Yazzy’s also stands out by offering unique pieces and sometimes even one-off designs made for customers looking for something different.
Quality meets care
Yazzy’s isn’t just about the products. They also care about how they treat people. “We have stellar customer service,” Samantha said. “We always try to find solutions.”
In addition, Yazzy’s makes sure to craft their items with care. While they create many in-house, others come from ethical makers. Everything is child-labor-free.
Growing the brand across Europe
Running a small business means doing a bit of everything. For Samantha, one of the hardest parts was keeping Yazzy’s growing catalog up to date across all the places they sold.
As the store expanded across Europe, they found themselves managing multiple languages on multiple channels. This was when things started getting messy.
II. The Challenges Of Updating Every Listing, Everywhere
When Yazzy’s started selling in multiple countries, keeping the product catalog up to date became a full-time job.
Each platform had its own rules. Each language needed its own version of the product info. And every time something changed—like a price, title, or image—Yazzy’s had to fix it everywhere, one by one.
“It was a struggle to keep all the product listings consistent and SEO-friendly for platforms like Google Shopping, Atalanda, and so on,” said Samantha. “This cannot be done manually as it is too time-consuming, prone to errors, and you will end up with missed opportunities.
This kind of challenge can slow everything down. New products might not reach the right channels in time. Others could show outdated details or be missing altogether.
It’s also easy for small mistakes to slip through, like wrong prices, missing images, or broken links. Fixing them one by one takes too much time and energy, especially for small teams juggling multiple tasks.
That was why Yazzy’s needed a way to stay in control without doing everything manually.
III. How AdTribes Helps Yazzy’s Stay Personal But Sell Bigger
As Yazzy’s grew, managing product data across languages and platforms became too complex to handle without automation.
Thus, Samantha turned to AdTribes: a tool that simplified the technical side while helping Yazzy’s keep its personal touch.
Easy setup and support
Setting up AdTribes didn’t take long. The plugin was ready to use almost right away.
“Installation was quite straightforward,” said Samantha.
She admitted that the plugin could be temperamental at times. But the support from AdTribes was quick and helpful, so it never turned into a real problem.
“Also, the fact that it is so versatile and flexible is of major importance for us,” she added.
“And therefore we stuck with Adtribes.”
WPML compatibility
What was one of the major reasons Yazzy’s chose AdTribes as their product feed manager? Basically, because it works well with the multilingual plugin the team uses to run their store in multiple languages.
[AdTribes] was one of the only Product Feed generators which would seamlessly integrate with WPML.
– Samantha, Founder of Yazzy’s
Thanks to this integration, AdTribes can automatically translate product titles, descriptions, categories, and other key details. Therefore, shoppers see the right language and product info wherever they shop.
Feed fine-tuning with filters and rules
AdTribes comes with customizable filters and rules that make it easier to control what goes into each feed. Yazzy’s uses these features to fine-tune which products to include, name them strategically, and control what information each one displays.
“Something unexpectedly useful we discovered when using Product Feed Pro from AdTribes was how powerful the built-in filtering and rules system is,” said Samantha. “At first, we thought it was just for setting basic feeds, but it turns out you can create smart rules to tailor each feed to exactly what you want to promote.”
For example, Yazzy’s creates rules to:
- Only include products that are in stock and have images.
- Exclude certain brands or categories during promotions.
- Send just the high-margin items to Google Shopping to get the best return.
It felt like having something on autopilot without touching a single line of code.
– Samantha, Founder of Yazzy’s
Multi-platform product exposure
Yazzy’s uses AdTribes for several different sales channels, including Google Shopping, Facebook, and Pinterest.
“But due to its versatility, it can be used for several other applications as well,” said Samantha, adding that they found the plugin to be extremely suitable for local marketplaces.
Of course, the ability to adapt feeds for different languages also made a big difference when selling in multiple countries.
Success with Google Shopping
With AdTribes’ help, the right products were finally showing up in the right places, including Google Shopping.
Google Shopping has been outperforming every other channel.
– Samantha, Founder of Yazzy’s
She added: “It’s become one of our top traffic and sales drivers, especially for our best-selling jewellery collections.”
Things weren’t always this smooth. Samantha recalled how difficult it was to keep product data clean and consistent across platforms.
“Before using AdTribes, we struggled with keeping our product data clean and updated across multiple channels. Now, everything runs like clockwork. Our feeds update daily, which is crucial for a store like ours where stock changes often.
The plugin has helped us get better visibility, improve ad relevance, and reduce disapprovals in Google Merchant Center.
– Samantha, Founder of Yazzy’s
For a small team trying to compete in a big market, this has made a major difference.
It’s been a real game-changer, especially for a boutique brand like Yazzy’s that wants to stay agile but compete seriously in the ecommerce space.
– Samantha, Founder of Yazzy’s
IV. Why Yazzy’s Recommends AdTribes
For Yazzy’s, AdTribes isn’t just a plugin. It’s a core part of how they keep things running smoothly across all their channels.
“Honestly, if you’re running a single-language store, AdTribes is a no-brainer,” said Samantha. “It’s super intuitive, easy to set up, and gets the job done without you needing to constantly check on it.”
She continued: “Once you’ve created your first feed, it practically runs on autopilot, updating daily, syncing changes in your catalogue, and keeping your product listings fresh across all your sales channels.”
For Yazzy’s, however, multilingual compatibility is one of the things that sets AdTribes apart.
“If you’re managing a multilingual shop with WPML like we are at Yazzy’s, it’s even more valuable,” said Samantha.
Many feed plugins struggle with multiple languages or require all sorts of workarounds—but not AdTribes.
– Samantha, Founder of Yazzy’s
She noted: “It works seamlessly with WPML, letting us generate feeds in German, French, Dutch, and English without headaches. Each feed is fully localised, so our international customers see the right language, currency, and product info.”
Despite growing demands and shifting inventory, AdTribes stays reliable.
“Even if your inventory is changing often—new drops, limited editions, or seasonal products—AdTribes handles it smoothly,” said Samantha.
She also highlighted how flexible the plugin is when it comes to feed customization.
“You can apply filters, include/exclude specific categories or tags, and keep full control over what goes into your feeds. Yet, it doesn’t feel technical or overwhelming.”
V. What’s Next For Yazzy’s
Yazzy’s isn’t slowing down anytime soon.
“Our future plans focus on expanding our reach across Europe, tapping deeper into local markets like Germany, France, the Netherlands, and beyond,” said Samantha. “We’re also preparing to launch curated collections and exclusive drops that reflect seasonal trends and cultural moments.”
That kind of growth needs the right tools behind it. AdTribes continues to play a key role.
“[AdTribes] helps us manage our multilingual product feeds seamlessly across platforms like Google Shopping, Meta, and regional marketplaces like Atalanda,” said Samantha.
As we scale, automation becomes essential—and AdTribes gives us that flexibility without compromising control.
– Samantha, Founder of Yazzy’s
WPML compatibility is part of what makes it all work.
“We can tailor feeds in each language and ensure that our German customers see the right descriptions, while French shoppers feel like we’re speaking directly to them,” she said.
“It’s this kind of smart scaling that allows a boutique like Yazzy’s to punch above its weight and compete with much bigger players.”
Long story short:
Our future is multilingual, multichannel—and AdTribes helps us get there without losing our personal touch.
– Samantha, Founder of Yazzy’s
Conclusion
Yazzy’s is more than a handmade jewelry brand. It’s a story of staying personal while growing smart.
With the help of AdTribes, they’ve turned a complex multilingual setup into a smooth operation. Their feeds are always fresh, their products show up in the right places, and their customers see exactly what they need to.
As Yazzy’s expands across Europe with curated drops and new collections, they know their product feeds won’t hold them back. Instead, they’ll help them shine.
To recap, this case study explored Yazzy’s story:
- Yazzy’s: handmade, personal, and ready for the world
- The challenges of updating every listing, everywhere
- How AdTribes helped Yazzy’s stay personal but sell bigger
- Why Yazzy’s recommends AdTribes
- What’s next for Yazzy’s
We hope this case study has given you fresh ideas and inspiration for growing your own ecommerce business!
A big thank you to Samantha, founder of Yazzy’s, for sharing her story with us. Her experience is a great example for store owners who want to scale across markets while keeping their unique style and personal touch.
Product and lifestyle images used in this article are courtesy of Yazzy’s (yazzys.com and Facebook page). Additional images created by AdTribes.
