Got your webshop up-and-running and ready to start advertising on platforms such as Google Shopping but seem to be missing crucial fields (attributes) that Google really requires or advices you to add to their Google Merchant Center feed? This happens to pretty much all WooCommerce store owners who want to submit their products to Google’s Merchant Center as WooCommerce (out-of-the-box) misses some crucial fields to get your products approved by Google. Just to mention a few: Brand, GTIN, MPN,EAN, SKU, Condition, etc.
Luckily their are some plugins available who solve (part) of this problem for you by adding some of these fields for you in your WooCommerce store. Unfortunately non of these plugin cover all the fields you need so most likely you will end up with a few plugins extra to get all required extra fields. Although our plugin, WooCommerce product feed PRO, works nicely with all these plugins we understood from our users that this was a far from desirably situation so we decided to add a functionality to our plugin that add’s all of the above mentioned fields and some extra.
All you have to do is enable this option in the settings section of our plugin:
Once enabled you will find extra input fields in your ‘edit product’ pages.
The extra fields (custom attributes) you will be having now are:
- Optimized title
- Product condition
- Age group
- Unit pricing measure
- Unit pricing base measure
- Cost of good sold
- Is bundle
- Energy efficiency class
- Minimum energy efficiency class
- Maximum energy efficiency class
- Promotion Id
- Custom field 0
- Custom field 1
- Custom field 2
- Custom field 3
- Custom field 4
- Exclude from feeds
These extra input fields look like this for simple products:
And for variable products:
Once you have filled in these extra fields for your products and start configuring your product feed (for Google Shopping) you will have to map Google’s required fields to those of your WooCommerce Store. The extra fields we just added are all starting with ‘woosea’, see the example’s below:
As of version 5.3.6 this feature also added custom fields that can be used as a “free format attribute” for any of the fields you currently might be missing. For example, let’s assume you need to add gender and color to your Google Shopping feed but those attributes currently are not available nor have they been added by our plugin. You can use the custom field attributes for adding the gender and color values to your feed.
The custom fields will look like this on your simple and variant product edit pages:
And can be added to your product feed by creating the following field mapping:
Some important pointers:
- Should you decide to use the ‘optimized title’ field our plugin add’s than please make sure you fill this field for all products as otherwise the g:title field will stay empty for the products where you did not fill it in;
- You will find a ‘damaged’ option in the ‘condition’ drop-down. This is not an official product-status that is supported by Google Shopping so your products might get disapproved when you have marked them as being damaged. The other options in the drop-down (New, Refurbished and Used) are all being accepted by Google;
- The newly created fields can, of course, also be used to create rules and filters on in one of the next steps of your feed configuration;
- An extra crucial feature of this plugin is that when you decide to use the ‘condition’ field for your products (which Google requires you to do) than this product condition will also be used in the structured markup data of your product pages so your products will not get disapproved by Google;
- When using the installment feature you need to map it to the ‘Installment’ field in the drop-down. It is near the end of the list and does not start with ‘woosea’;
- You might have noticed this small extra checkbox saying ‘exclude from feeds’ underneath the extra added fields. When checking this field the individual simple or variable product will be excluded from your product feeds. This was already possible in previous versions of the plugin but you would have to create some complex filters for that.
And voila, that is all you need to do to get your Google Shopping feed approved by Google’s Merchant Center.