When you build a product feed in Product Feed Pro or Product Feed Elite, every row in your attribute mapping screen is filled using one of the plugin’s available attributes.
This article is a full reference guide to those attributes — what they are, what group they belong to, and an example of what value they output.
In the attribute picker, attributes are organized under four built-in groups plus two that the plugin generates automatically:
- Main attributes — core product data including IDs, titles, descriptions, links, stock, dimensions, and all pricing variants
- Image attributes — main image, additional images, and format-specific variants
- Google category taxonomy — the Google product taxonomy field (available in rules and filters only)
- Other fields — store info, boolean values, tags, reviews, consumer notices, and utility fields
- Dynamic attributes — auto-generated from WooCommerce product attributes and custom taxonomies
- Custom attributes — auto-generated from product meta fields and variation attributes
This article breaks pricing variants into their own section for easier scanning, even though they appear under Main attributes in the picker. All other sections match the picker’s groupings directly.
Use this reference alongside the attribute picker in the feed builder. If you’re looking for a specific field and can’t find it, check the Dynamic and Custom sections — many store-specific attributes appear there automatically.
Jump to:
- Main attributes
- Price attributes
- Image attributes
- Other fields
- Dynamic attributes
- Custom attributes
- Usage notes
- FAQ
Main attributes
Main attributes cover the fundamental product data that every feed channel expects. They are always available regardless of your product type or channel.
Identification & basic info
| Attribute | Description | Example output |
|---|---|---|
| Product Id | The WooCommerce product ID. Stable unique identifier — use this as your id field unless your channel requires SKU-based IDs. | 1234 |
| SKU | The product’s stock-keeping unit code. | BOOT-BLK-10 |
| SKU_ID (Facebook) | Facebook-specific SKU format. | BOOT-BLK-10 |
| SKU_ITEM_GROUP_ID (Facebook) | Facebook-specific item group SKU format for variants. | BOOT-BLK |
| Wc_post_id_product_id (Facebook) | WooCommerce post ID in the format Facebook expects. Use this for Facebook catalogue feeds instead of Product Id when your Facebook catalogue is keyed on post IDs. | 1234 |
| Product name | The title of this specific variation as shown in the store. | Men's Hiking Boot – Black, Size 10 |
| Product name slug | URL-safe version of the product name. | mens-hiking-boot-black-size-10 |
| Product name hyphen | Variation name with spaces replaced by hyphens. | Men's-Hiking-Boot-–-Black,-Size-10 |
| Product name parent product | Title of the parent variable product — the same for all variants. | Men's Hiking Boot |
| Product name parent product hyphen | Parent product title with spaces replaced by hyphens. | Men's-Hiking-Boot |
| Product name lowercase | Variation name in all lowercase. | men's hiking boot – black, size 10 |
| Product name uppercase first characters | Variation name with the first character of each word capitalised. | Men's Hiking Boot – Black, Size 10 |
| Unfiltered product name | Variation name with HTML preserved, before any WooCommerce filters are applied. | Men's <em>Hiking</em> Boot – Black, Size 10 |
| Unfiltered product name parent product | Parent product name with HTML preserved — does not include variation attributes. | Men's <em>Hiking</em> Boot |
| SKU parent variable product | SKU of the parent product — shared across all variants of this product. | BOOT-BLK |
Descriptions
| Attribute | Description | Example output |
|---|---|---|
| Product description | The full description of this variation (HTML stripped). Falls back to the parent product description if no variation-specific description is set. | The Black colorway features a reinforced toe cap and improved sole grip for technical trails. |
| Unfiltered product description | Variation description with HTML preserved. | <p>The Black colorway features a reinforced toe cap...</p> |
| Product short description | The short description of this variation (HTML stripped). Falls back to the parent short description if not set. | Black, reinforced toe cap, size 10 |
| Unfiltered product short description | Variation short description with HTML preserved. | <ul><li>Black</li><li>Reinforced toe cap</li></ul> |
| Product description parent product | Full description of the parent variable product — the same for all variants, regardless of which variation is being processed. | Durable waterproof hiking boot with ankle support and Vibram sole. |
| Product short description parent product | Short description of the parent variable product — shared across all variants. | Waterproof, ankle support, Vibram sole |
| Unfiltered product description parent product | Parent product description with HTML preserved. | <p>Durable waterproof hiking boot with ankle support and Vibram sole.</p> |
| Unfiltered product short description parent product | Parent product short description with HTML preserved. | <ul><li>Waterproof</li><li>Ankle support</li><li>Vibram sole</li></ul> |
| Product description variation | The description entered directly on the variation panel — only the variation-level text, with no parent fallback. | Lightweight Black option with reinforced toe cap. |
| Product short description variation | Short description entered on the variation panel — no parent fallback. | Black, reinforced toe. |
| Unfiltered product description variation | Variation-panel description with HTML preserved. | <p>Lightweight Black option with reinforced toe cap.</p> |
| Unfiltered product short description variation | Variation-panel short description with HTML preserved. | <p>Black, reinforced toe.</p> |
Links
| Attribute | Description | Example output |
|---|---|---|
| Link | Canonical URL for this specific variation, including attribute query parameters. | https://yourstore.com/products/mens-hiking-boot/?attribute_pa_color=black&attribute_pa_size=10 |
| Link without parameters | Variation URL with all query parameters stripped — resolves to the parent product page. | https://yourstore.com/products/mens-hiking-boot/ |
| Product variable link | URL of the parent variable product. Always points to the parent page regardless of which variation is being processed — useful when you want all variants to share a single product URL. | https://yourstore.com/products/mens-hiking-boot/ |
| Add to cart link | Direct URL that adds the product to the cart. | https://yourstore.com/?add-to-cart=1234 |
| Cart link | URL of the cart page. | https://yourstore.com/cart/ |
Product status & visibility
| Attribute | Description | Example output |
|---|---|---|
| Product Type | Simple, variable, or grouped. | variable |
| Content Type | Designation used by some channels to categorise products. | product |
| Non local image | Whether the product’s main image is hosted on an external domain rather than your own server. | no |
| Excluded from catalog | Whether the product is hidden from your shop catalogue. | no |
| Excluded from search | Whether the product is hidden from site search. | no |
| Excluded from all (hidden) | Whether the product is excluded from both catalogue and search. | no |
| Visibility | The WooCommerce visibility setting for the product. | visible |
| Featured | Whether the product is marked as featured. | yes |
| Virtual | Whether the product is virtual. | no |
| Downloadable | Whether the product is downloadable. | no |
Category information
| Attribute | Description | Example output |
|---|---|---|
| Category | The product’s primary WooCommerce category. | Footwear |
| Category (comma separated) | All categories assigned to the product, comma-separated. | Footwear, Boots, Sale |
| Category (not used for mapping) | Raw category string before any processing. Available in rules and filters — not for direct feed column mapping. | Footwear |
| Category link | URL of the primary category page. | https://yourstore.com/product-category/footwear/ |
| Category path | Full breadcrumb path. | Clothing > Footwear > Boots |
| Category path short | Abbreviated category path. | Footwear > Boots |
| Category path Skroutz | Category path in Skroutz-required format. | Clothing/Footwear/Boots |
| Yoast / Rankmath primary category | Primary category as set in Yoast SEO or RankMath. | Boots |
| Google category (for rules and filters only) | Google product taxonomy category. Available for use in rules and filters only — not for direct field mapping. | Apparel & Accessories > Shoes |
Tax
| Attribute | Description | Example output |
|---|---|---|
| Tax status | Whether the product is taxable. | taxable |
| Tax class | The internal tax class key assigned to the product. | standard |
| Tax class name | The human-readable name of the tax class. | Standard |
| VAT | The VAT amount applied to the product price. | 18.00 |
Stock & inventory
| Attribute | Description | Example output |
|---|---|---|
| Quantity [Stock] | The product’s current stock quantity. | 25 |
| Stock Status WooCommerce | WooCommerce stock status. | instock |
| Availability | Stock availability label for feed output. | in stock |
| Number of variations | Total number of variations for a variable product. | 6 |
| Number of variations on stock | Number of variations currently in stock. | 4 |
Product details & metadata
| Attribute | Description | Example output |
|---|---|---|
| Condition | Product condition. | new |
| Purchase note | The note shown to customers after purchase. | Thank you for your order! |
| Currency | The store’s active currency code. | USD |
| Total product orders | Lifetime order count for the product. | 142 |
Dimensions
| Attribute | Description | Example output |
|---|---|---|
| Weight | Product weight (in your WooCommerce weight unit). | 0.8 |
| Width | Product width. | 15 |
| Height | Product height. | 12 |
| Length | Product length. | 30 |
Shipping
| Attribute | Description | Example output |
|---|---|---|
| Shipping | Full shipping details from your WooCommerce shipping zones. | flat_rate:5.99 USD |
| Shipping cost | The numeric shipping cost value only. | 5.99 |
| Lowest shipping costs | The cheapest available shipping rate for the product. | 4.99 |
| Shipping class slug | URL-safe key of the shipping class assigned to the product. | heavy-items |
| Shipping class name | Human-readable name of the shipping class. | Heavy Items |
Product identifiers (GTIN / MPN)
| Attribute | Description | Example output |
|---|---|---|
| Yoast WooCommerce GTIN8 | 8-digit Global Trade Item Number (from Yoast WooCommerce SEO). | 12345678 |
| Yoast WooCommerce GTIN12 | 12-digit GTIN (UPC format). | 012345678901 |
| Yoast WooCommerce GTIN13 | 13-digit GTIN (EAN format). | 0123456789012 |
| Yoast WooCommerce GTIN14 | 14-digit GTIN. | 00012345678905 |
| Yoast WooCommerce ISBN | International Standard Book Number. | 978-3-16-148410-0 |
| Global Unique ID (GTIN, UPC, EAN, or ISBN) | Combined GTIN field — outputs whichever value is populated. | 0123456789012 |
| Yoast WooCommerce MPN | Manufacturer Part Number (from Yoast WooCommerce SEO). | BT-BLK-2024 |
| Item group ID | Groups all variants of a product together. Auto-populated from the parent product ID. | 1230 |
Availability & dates
| Attribute | Description | Example output |
|---|---|---|
| Feed publication date and time | The date and time the product entry was published in the feed. | 2024-01-15 09:00:00 |
| Product creation date | The date the product was published in WooCommerce. | 2023-06-01 |
| Product days back created | Number of days since the product was created. Useful for filtering new arrivals. | 326 |
| Sale start date | The date a scheduled sale price begins. | 2024-12-20 |
| Sale end date | The date a scheduled sale price ends. | 2024-12-31 |
| Availability date + 1 week | Today’s date plus 1 week. Use for pre-order feeds that need a future availability date. | 2026-05-07 |
| Availability date + 2 weeks | Today’s date plus 2 weeks. | 2026-05-14 |
| Availability date + 3 weeks | Today’s date plus 3 weeks. | 2026-05-21 |
| Availability date + 4 weeks | Today’s date plus 4 weeks. | 2026-05-28 |
| Availability date + 5 weeks | Today’s date plus 5 weeks. | 2026-06-04 |
| Availability date + 6 weeks | Today’s date plus 6 weeks. | 2026-06-11 |
| Availability date + 7 weeks | Today’s date plus 7 weeks. | 2026-06-18 |
| Availability date + 8 weeks | Today’s date plus 8 weeks. | 2026-06-25 |
| Region Id | Region identifier used by channels that require geo-targeted product data. | US-NY |
Ratings & reviews
| Attribute | Description | Example output |
|---|---|---|
| Total rating | Number of approved customer reviews. | 38 |
| Average rating | Average star rating across all reviews. | 4.7 |
| Amount of sales | Number of times the product has been sold. | 142 |
Price attributes
The plugin provides a wide range of pricing variants so you can output exactly the price format each channel requires. All price attributes are part of the Main attributes group in the picker — they are presented here in a separate section for easier scanning.
Standard prices
| Attribute | Description | Example output |
|---|---|---|
| Price | The currently active price — sale price if a sale is running, otherwise the regular price. | 89.95 |
| Regular price | The non-discounted list price. | 119.95 |
| Sale price | The discounted price (empty when no sale is active). | 89.95 |
| Sale price effective date | The full date range of the sale in ISO 8601 interval format, as required by Google Shopping. | 2024-12-20T00:00+00:00/2024-12-31T23:59+00:00 |
| Price incl. VAT front end | Active price with VAT included, as displayed to customers on the front end. | 107.94 |
| Regular price incl. VAT front end | Regular price with VAT included. | 143.94 |
| Sale price incl. VAT front end | Sale price with VAT included. | 107.94 |
| Price excl. VAT | Active price with VAT removed. | 74.96 |
| Regular price excl. VAT | Regular price with VAT removed. | 99.96 |
| Sale price excl. VAT | Sale price with VAT removed. | 74.96 |
Rounded prices
Rounded variants are available for active, regular, and sale prices — both with and without VAT. Use these when a channel requires whole-number prices or a fixed number of decimal places.
| Attribute | Example output |
|---|---|
| Price rounded | 90 |
| Regular price rounded | 120 |
| Sale price rounded | 90 |
| Price incl. VAT front end rounded | 108 |
| Regular price incl. VAT front end rounded | 144 |
| Sale price incl. VAT front end rounded | 108 |
| Price excl. VAT rounded | 75 |
| Regular price excl. VAT rounded | 100 |
| Sale price excl. VAT rounded | 75 |
System prices
System prices are the raw WooCommerce internal prices before front-end display adjustments (e.g. currency conversion plugins or tax display overrides). Use these when other price fields return unexpected values due to an active pricing plugin.
| Attribute | Description | Example output |
|---|---|---|
| System price | Raw active price from the WooCommerce database. | 89.95 |
| System regular price | Raw regular price from the WooCommerce database. | 119.95 |
| System sale price | Raw sale price from the WooCommerce database. | 89.95 |
| System price incl. VAT | System price with VAT added. | 107.94 |
| System regular price incl. VAT | System regular price with VAT added. | 143.94 |
| System sale price incl. VAT | System sale price with VAT added. | 107.94 |
| System price excl. VAT | System price with VAT removed. | 74.96 |
| System regular price excl. VAT | System regular price with VAT removed. | 99.96 |
| System sale price excl. VAT | System sale price with VAT removed. | 74.96 |
Channel-specific prices (Pinterest / TikTok / Vivino)
These attributes format prices in the amount currency pattern required by Pinterest, TikTok, and Vivino (e.g. 89.95 USD).
| Attribute | Description | Example output |
|---|---|---|
| Pinterest / TikTok / Vivino price | Active price with currency code appended. | 89.95 USD |
| Pinterest / TikTok / Vivino regular price | Regular price with currency code appended. | 119.95 USD |
| Pinterest / TikTok / Vivino sale price | Sale price with currency code appended. | 89.95 USD |
| Pinterest / TikTok / Vivino price excl. VAT | Active price excluding VAT, with currency code. | 74.96 USD |
| Pinterest / TikTok / Vivino regular price excl. VAT | Regular price excluding VAT, with currency code. | 99.96 USD |
| Pinterest / TikTok / Vivino sale price excl. VAT | Sale price excluding VAT, with currency code. | 74.96 USD |
Separator prices
Separator prices format the price value with a thousand separator, as required by some European channels and marketplaces.
| Attribute | Description | Example output |
|---|---|---|
| Separator price | Active price formatted with thousand separator. | 1.299,95 |
| Separator regular price | Regular price formatted with thousand separator. | 1.499,95 |
| Separator sale price | Sale price formatted with thousand separator. | 1.299,95 |
Special price types
| Attribute | Description | Example output |
|---|---|---|
| Discount percentage | The percentage discount between the regular price and the active price. | 25 |
| Non GEO WCML price | Price from WooCommerce Multilingual (WCML) without geolocation adjustments applied. Use this when your store uses WCML and you need the base non-geo price in a feed. | 89.95 |
| Mix & Match minimum price | Lowest possible price when the product is part of a Mix & Match bundle. | 79.95 |
| Mix & Match minimum regular price | Regular (non-sale) minimum price in a Mix & Match bundle. | 99.95 |
| Mix & Match maximum price | Highest possible price in a Mix & Match bundle. | 139.95 |
| Mix & Match maximum regular price | Regular (non-sale) maximum price in a Mix & Match bundle. | 159.95 |
| Cost of goods sold (cogs) | The product’s per-unit cost price. Requires a COGS plugin or custom field. | 42.00 |
| Cost of goods value | The total value of all stock units at cost price. | 1,050.00 |
| Cost of goods total value | The total COGS value including all variants and quantities. | 1,260.00 |
Image attributes
| Attribute | Description | Example output |
|---|---|---|
| Main image | The product’s main image. For variable products, returns the variation image if set; otherwise falls back to the parent product image. | https://yourstore.com/wp-content/uploads/hiking-boot-black.jpg |
| Main image simple and variations | Main image returned for both simple products and their variations. | https://yourstore.com/wp-content/uploads/hiking-boot.jpg |
| Featured image | The product’s featured image (always the parent product image, not the variation image). | https://yourstore.com/wp-content/uploads/hiking-boot-featured.jpg |
| Additional image 1 | First gallery image. | https://yourstore.com/wp-content/uploads/hiking-boot-side.jpg |
| Additional image 2–10 | Further gallery images, individually addressable up to 10. | https://yourstore.com/wp-content/uploads/hiking-boot-back.jpg |
| All images (comma separated) | All product images in a single comma-separated string. | https://yourstore.com/.../main.jpg,https://yourstore.com/.../side.jpg |
| All gallery images (comma separated) | All gallery images excluding the main product image. | https://yourstore.com/.../side.jpg,https://yourstore.com/.../back.jpg |
| All images Kogan (pipe separated) | All images in pipe-separated format required by the Kogan channel. | https://yourstore.com/…/main.jpg|https://yourstore.com/…/side.jpg |
Other fields
Store info
These fields output store-level information rather than product-level data. They are the same value for every product in the feed, making them equivalent to static values — but auto-populated from your WordPress/WooCommerce settings.
| Attribute | Description | Example output |
|---|---|---|
| Site URL | Your WordPress site’s root URL. | https://yourstore.com |
| Site Title | Your WordPress site title (from Settings → General). | Your Store Name |
| Shop URL | Your WooCommerce shop page URL. | https://yourstore.com/shop/ |
| Terms and Conditions page URL (WooCommerce) | URL of the page assigned as your Terms & Conditions page in WooCommerce. | https://yourstore.com/terms/ |
| Privacy Policy page URL (WordPress) | URL of the page assigned as your Privacy Policy in WordPress (Settings → Privacy). | https://yourstore.com/privacy-policy/ |
| Page URL | URL of a specific WordPress page (selected via the attribute picker). | https://yourstore.com/returns/ |
| Post URL | URL of a specific WordPress post (selected via the attribute picker). | https://yourstore.com/blog/hiking-tips/ |
Boolean values
| Attribute | Description | Example output |
|---|---|---|
| True (Boolean) | Outputs the literal value true for every product. Use when a channel requires a fixed boolean true for a field. | true |
| False (Boolean) | Outputs the literal value false for every product. Use when a channel requires a fixed boolean false for a field. | false |
Product tags
| Attribute | Description | Example output |
|---|---|---|
| Product tags | All tags assigned to the product, comma-separated. | hiking, outdoor, waterproof |
| Product tags space | Tags separated by spaces instead of commas. | hiking outdoor waterproof |
Reviews & social proof
| Attribute | Description | Example output |
|---|---|---|
| Reviews | The product’s review content or review count depending on the channel’s field expectations. | 38 |
| Review rating | Average star rating across all reviews. | 4.7 |
Utility & display
| Attribute | Description | Example output |
|---|---|---|
| Menu order | The numeric sort order set in the product editor. | 5 |
| Author | The WordPress user who created the product. | admin |
| Installment | Installment payment information (if configured via a compatible plugin). | 4 x $22.49 |
| Product highlight | Bullet-point product highlights field (if populated). | Waterproof, Vibram sole, Ankle support |
| Plugin calculation | Returns yes for new products that have a brand and at least one of GTIN or MPN; no otherwise. Used by Google Shopping for the identifier_exists field. Use as a feed filter to exclude products that lack the required identifier data. | yes |
| Static value | A fixed text value you type in — applied identically to every product in the feed. Use for required fields where all products share the same value (e.g. condition = new, return_window = 30). | new (or whatever you enter) |
Consumer notices
Consumer notice fields are used by certain channels (primarily in regulated markets) to display mandatory product disclosures alongside listings.
| Attribute | Description | Example output |
|---|---|---|
| Consumer notice 1 | First consumer notice field. | This product contains chemicals known to cause harm. |
| Consumer notice 2 | Second consumer notice field. | Not suitable for children under 3. |
| Consumer notice 3 | Third consumer notice field. | Dispose of packaging responsibly. |
Dynamic attributes
Dynamic attributes are generated automatically from your WooCommerce product attributes and custom taxonomies. They don’t need to be configured — they appear in the attribute picker as soon as the plugin detects them on your products.
Naming convention: WooCommerce product attributes are prefixed with Product (e.g. Product Color, Product Size). Custom taxonomies appear using their registered label directly (e.g. Brands, Themes).
| Attribute | Source | Example output |
|---|---|---|
| Product Color | WooCommerce pa_color attribute | Black |
| Product Size | WooCommerce pa_size attribute | 10 |
| Brands | Custom brands taxonomy | Salomon |
| Themes | Custom themes taxonomy | Outdoor |
Excluded taxonomies: The plugin excludes structural and non-product taxonomies — WordPress menus, post categories and tags, post formats, portfolio/FAQ/template/element/slide categories, plus WooCommerce product type, product visibility, product categories, shipping classes, and product tags.
Custom attributes
Custom attributes are generated from product meta fields and variation attributes that don’t map to standard WooCommerce attributes. The plugin scans all published products and variations to build this list.
Prefix: All custom attributes use the custom_attributes_ prefix.
Caching: Custom attributes are cached for 24 hours. If you add new meta fields and don’t see them in the picker, go to Product Feed → Settings and click Clear custom attributes cache.
| Generated attribute | Display name in picker | Example output |
|---|---|---|
custom_attributes_sku | Sku | BOOT-BLK-10 |
custom_attributes_total_sales | Total sales | 142 |
custom_attributes_product_brand | Product brand | Salomon |
Usage notes
Field mapping and rules. Use these attributes when mapping your product data to channel-specific fields, and in feed rules and filters. Different channels may require different combinations. Price attributes receive special handling for currency formatting, and category attributes can be used for category-based filtering.
Channel compatibility. Some attributes are specifically designed for certain channels (e.g., Facebook, Pinterest, TikTok, Vivino). Check your target channel’s requirements to determine which attributes to use.
Performance. Dynamic attributes are generated on demand. Custom attributes are cached for 24 hours, so first-time generation on a large catalog can take a moment; if you’ve added many new meta fields recently and feed generation feels slow, run Clear custom attributes cache during off-peak hours.
Frequently asked questions
I can’t find the attribute I need — where should I look?
Check the Dynamic and Custom sections in the picker first. Attributes added via WooCommerce product attribute panels appear as Dynamic attributes. Attributes stored in product meta fields appear as Custom attributes (with the
custom_attributes_ prefix). If your attribute still doesn’t appear, go to Product Feed → Settings, click Clear custom attributes cache, and refresh the feed builder.What’s the difference between “Price” and “System price”?
Price outputs the active price after any front-end adjustments (currency plugins, tax display overrides, etc.). System price is the raw value stored in the WooCommerce database before those adjustments. Use System price when another plugin is interfering with price output and you need the original stored value.
What’s the difference between “Price” and “Regular price”?
Price outputs whichever price the customer would pay right now — the sale price when a sale is running, otherwise the regular price. Use Price for the main
price field in your feed. Use Regular price and Sale price as separate fields when your channel (e.g. Google Shopping) wants both values simultaneously.What does “Plugin calculation” do?
It returns
yes for new products that have a brand and at least one of GTIN or MPN, and no otherwise. Use it as a feed filter to exclude products that lack the identifier data required by stricter channels like Google Shopping.When should I use a Static value?
When a field is required by the channel but every product in your store has the same answer. For example, if every product you sell is new, set
condition to a Static value of new rather than mapping it to a product attribute.When should I use the Boolean attributes instead of Static value?
Use True (Boolean) or False (Boolean) when a channel’s field type explicitly expects a boolean value (
true/false) rather than a string. Some channels (e.g. OpenAI’s enable_search) require a proper boolean — a static value of true as a string may be rejected.What are the availability date offset attributes for?
Channels that support pre-order listings often require a future availability date. Instead of setting a static date that goes stale, use Availability date + N weeks to output a date that is always N weeks from today, keeping your pre-order availability dates current automatically.
What are separator prices for?
Some European channels and marketplaces expect prices formatted with a period as the thousand separator and a comma as the decimal separator (e.g.
1.299,95 instead of 1299.95). Use separator price attributes when the channel specification calls for this format.How do I add a new product attribute so it shows up in the picker?
Add it as a WooCommerce product attribute (under Products → Attributes) or as a custom field on your products. Dynamic attributes update on demand. Custom attributes update every 24 hours or when you click Clear custom attributes cache under Product Feed → Settings.
Why is “Google category” only available for rules and filters, not for direct mapping?
The Google product taxonomy field is used by the plugin internally for category-based rule matching. You can write rules that apply to products in a specific Google category, but the field itself isn’t output as a feed column — instead, map your WooCommerce categories to Google’s taxonomy in the Category Mapping section of your feed settings.
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